Entries By Innity
Malaysia Premium Publishers Marketplace Appoints Innity as its Business and Tech Partner
This just in! We’ve been appointed by the Malaysian Premium Publishers Marketplace (MPPM) as their business and tech partner, redefining the publisher-led marketplace industry with high-reliability programmatic advertising that is trustworthy, available for the first time in Malaysia, for brands that have been seeking access to a premium advertising inventory. Over the years, brands have …
Presenting Innity’s Top Creatives in January! [2018]
Having an interesting campaign alone is not enough without the integration of effective ad formats if you are looking to engage more audience and achieve better results for your campaign. For this month, we have U Mobile, KFC, and to show you some engaging and interactive campaigns utilising Innity’s creative ad formats such as Billboard, …
[Case Study] Taylor’s College
Taylor’s College ran their campaign with Innity across multiple channels, seizing the opportunity to promote and raise brand awareness on their college to the students who were about to finish their final year in high school. By using one of Innity’s most engaging ad format, Responsive Over the Page, in just 16 days, we’ve achieved …
in Insights
[Innity Insight] Native is the way to go.
It’s pretty clear that when it comes to digital advertising, publishers and advertisers have different needs and wants. Publishers crave for high monetization rate for their traffic, while advertisers look for ways to bring high quality traffic to their offers. Unfortunately, there are people who would make the extra effort to install ad blockers just …
[Event] Innity Tw【廣告小聚】創意互動，真實接觸
Innity and the Taipei Agency for Advertising Agents (TAAA) have collaborated to host one of the sessions of the “Advertising Gathering – Creating The New Era of Advertising” seminar happening in Taiwan on 24th January 2018. During the seminar, Phang Chee Leong, the CEO of Innity, will be sharing on how to produce creative content …
Presenting Innity’s Top Creatives in December!
We all knew that there’s a great potential in mobile advertising when smartphone became the main digital screen that millennials spend most of their time looking at. Living in an environment of a hotbed for mobile growth, it’s all about how creative and effective an ad can be to capture audience’s attention and keep them …
[Case Study] Sensodyne
GSK wanted to bring one of their brands, Sensodyne back to the attention of their audience – in order to do so, we worked alongside each other to raise and build brand awareness through an interactive call-to-action ad. We used Innity’s Mobile Cards, a creative and interactive mobile ad format to execute a simple online …
Charity Giving at IQ70Plus: Innity Supports The Right To a Quality Life for the Mentally Challenged Individuals
Understanding that many non-profits out there are fighting to make the world a better place, Innity who holds a pledge to sow seeds of sustainability has taken on their social responsibility this year by carrying out a charity-giving at one of the non-profit welfare organisations in Malaysia – IQ70Plus. On 8th December 2017, a group …
in Insights
[Innity Insights]: What’s the deal with Outstream Videos?
As all of you know, video is one the best and immersive ways to tell a brand’s story and it can’t be beaten when it comes to capturing attention and engagement across all channels. Well, we are all familiar with in-stream videos: the classic pre-rolls and mid-rolls within our favourite videos on YouTube where viewers …
Presenting Innity’s Top Creatives in November!
There’s one quote by Helen Keller we find very true and is applicable to many contexts around us ⏤ “The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.” Things with beautiful appearances often manage to grab our attention but what really holds …
