Entries By Innity
in Insights
Thai News Agency is Innity’s Website of the Month!
An initiative by the Mass Communication Organization of Thailand (MCOT) to increase distribution of news to the people of Thailand, Thai News Agency came about as the digital arm to take advantage of the increasing adaptation amongst its population. Being relatively new to the online publishing landscape, TNA has increased their readership steadily for the …
Innity is the Gold Sponsor for
Mob-Ex Awards Hong Kong 2015!
The Mob-Ex Awards 2015 is Hong Kong’s premier event to celebrate mobile marketing campaigns in the country. And for the very first time, Innity is proud to be the Gold Sponsor for the Mob-Ex Awards to support mobile marketing excellence. And to top it off, our very own Andrew Lim, General Manager of Innity Hong …
Innity’s Campaigns of the Month!
Here’s some of the coolest ad formats in town! Get match-made from your financial planning style, experience all the wonderful travel destinations Hong Kong has to offer, and have a BTS front-seat as Huawei announces their list of top-notch solutions available for enterprise customers. Lets start rolling. Innity Lightbox – Starcom Sun Plan Advertiser: Sun …
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Innity Introduces Engage+ to China Brands
Given its population of over 1.3 billion people and its booming economy, both local and international businesses have been eying the China market for some time now. Recent years has seen exponential growth in the area of digital marketing, and brands, as well as publishers are finding their standing and trying out ways to navigate this …
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Gamification’s Secret Sauce.
We know gamification as the use of game mechanisms in non-game contexts, and is distinguished from gaming based on the objectives each tries to achieve. Unlike gaming, gamification’s end goal is never just the enjoyment of the users, but a more purpose driven objective, depending on its applied context. However, there’s a debatable connotation for gamification …
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Monthly Digital Roundup #7
Programmatic advertising has been talked about a lot, not in terms of who has been doing it, but more about the theories that surround it – especially in APAC regions. We’re starting to catch up with the western world on programmatic, but before dwelling any further it’s always good to equip yourself with more knowledge …
Innity Joins the Madness and Mathematical Debate
at the 10th Malaysian Marketing Conference
Innity was part of the exciting mix at the Malaysian Marketing Conference 2014 last Tuesday, consisting of industry experts equipped with a wide range of expertises; indulging in various conversations of industry observations, trends, and insights. Themed “Mediatech in Marketing”, the topics focused mostly on challenges and the many potentials that come with the emerging …
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You have been Jargoned!
This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. As an insider in the digital advertising, aka ad-tech industry, I can vouch for the sheer quantity of jargon produced here, day after day. It sometimes makes me wonder if we take ourselves and the work we do, too seriously. After all, …
Monthly Digital Roundup #6
Mobile use is on the rise, more so now than before. But according to a recent study from PWC, marketers are still having a hard time transforming the device into a method of communications for brands. For this month’s Digital Roundup we’ll be focusing on mobile and sharing some statistics and pointers we’ve gathered across …
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Digitalizing Philanthropy :
Breast Cancer Awareness Campaigns
We’ve all seen the incredible power of digital advocacy – the viral success of the #ALSIceBucketChallenge raised over over $113 million dollars to help fight ALS and increased exposure of the disease on a global scale. Granted, the chance of hyper growth of this scale may not happen to all charitable efforts made; but combining …
