Consumers nowadays are doing more and more of online shopping and even reviews before purchasing the product. Now that everything is seen in the public eye, even premium items such as cars can be researched and purchased online. They are now using multiple devices to help make decisions, with an increasingly large amount of research …

You know how it is always quite tedious and tiring when you need to research and read on the facts of digital marketing as a whole itself? Well, thank god for us! This time around, we’re gonna give you some INTERESTING and FUN facts on Content Marketing that you may not know of. So let’s skip …

Based in Singapore, The Local Society, also known as the social media badass, is dedicated to provide readers with social news and viral stories, and always at the search for funny, inspirational or any stories at all that will shock their readers. This month, we get to know more about the site through its founder, …

Viewability is a common word used in digital advertising industry. It is a metric designed to gauge which digital ads are actually viewable or seen by a site user when served. This metric is important for all parties because it acts as a standard on how digital ads is bought and sold, a so-called currency …

When you see the phrase “native advertising” – do you think of content marketing and wonder what’s the difference between that and native advertising? No doubt, it is a tricky practice as there are a lot of marketers and agency executives inaccurately using content marketing and native advertising. This month, we’ve decided to share with …

With the current technological advances in data-driven marketing, data management platforms have emerged to assist marketers, publishers, advertisers and other businesses. Now that a large quantity of customer data is increasingly available to many marketers, it also means a bigger pressure to make data pay off with visible results. Because we know how important and useful DMPs …

In 2005, Melo Villareal left the corporate world and started venturing into freelance photojournalism. His talent has taken him to more than 500 islands in the Philippines where his photos have been published in both local and international travel publications and he has been the mastermind behind this travel blog called Out of Town Blog since …