Insights
Industry Round Up: Influencer Marketing in 2017
It’s almost like a daily thing that we’re being exposed to influencer marketing, and probably not even realising it! However, if you have a keen eye, sometimes it can be pretty obvious – A YouTuber complimenting a product while using it on their vlog or tutorial, a celebrity crediting a designer for their glamour look, or …
[Video] Intro to Programmatic
What is programmatic? To put it simply, it uses technology to automate the ad buying and selling process with the speed, scale, and precision that humans can’t achieve manually. However, we understand that reading about lengthy articles on programmatic can get dreary and boring! *yawns* Hence, here’s a short video of our resident programmatic guru, Daryl …
Industry Round Up: Header Bidding
Okay, so explaining on the various aspects on how exactly programmatic advertising works can be problematic. New technology, complete with strange new terms pop up every other month, trying to out do each other. This time around, currently on the hot seat, is Header Bidding and it has proven to be one of the key areas to …
[November] Innity Featured Publisher of the Month
This month’s Publisher of the Month, goes to …… Tribunnews from Indonesia! Tribunnews is one of the top news sites in Indonesia where it covers a wide range of news. We’re happy to be given the opportunity to talk to the director of Tribunnesws, Dahlan Dahi. So, let’s get right down to it! Name: Dahlan …
Innity’s Campaign of the Month [September]
Creativity can put your campaigns right in front of your audience. Take a look at some of our favorite creative marketing campaigns we did in September! ORIS [TW] We helped Oris create a creative yet engaging canvas for their audience. In order to do both at the same time successfully, we’ve recommended them to take …
Industry Round Up – Digital Marketing to Millennials
Let’s just say, marketers can be a little bit too obsessed with millennials. But, who can blame them? They’re more digitally connected than any other generation before them, and they’re technically harder to impress. Being digitally-savvy from a young age, the millennials are leading the way when it comes to innovation, consumer trends, and what’s …
October 2016: Publisher Of The Month (Malaysia)
Sirap Limau is one of the top parenting sites in Malaysia. With the concept of ‘Media Famili Anda’ (Media for your family), it shares a lot of useful info on family and parenting which attracts a flurry of parents to the site. One of the highlights is their ’40 Minggu’ (40 Weeks) guide, where they …
Industry Round Up – Digital Marketing Trends in Automotive Industry
Consumers nowadays are doing more and more of online shopping and even reviews before purchasing the product. Now that everything is seen in the public eye, even premium items such as cars can be researched and purchased online. They are now using multiple devices to help make decisions, with an increasingly large amount of research …
September 2016: SETN is Innity Featured Publisher of The Month
On 12th November 2013, SETN launched and became the very first Taiwan online media platform to collaborate with local TV broadcasters. SETN integrated international and local news with different aspects including politics, social, technology, lifestyle, entertainment, breaking news, live news, videos, features stories and more. We are pleased to have had the opportunity to interview …
You Might Not Know This About Content Marketing
You know how it is always quite tedious and tiring when you need to research and read on the facts of digital marketing as a whole itself? Well, thank god for us! This time around, we’re gonna give you some INTERESTING and FUN facts on Content Marketing that you may not know of. So let’s skip …