What is programmatic?  To put it simply, it uses technology to automate the ad buying and selling process with the speed, scale, and precision that humans can’t achieve manually. However, we understand that reading about lengthy articles on programmatic can get dreary and boring! *yawns*  Hence, here’s a short video of our resident programmatic guru, Daryl …

Okay, so explaining on the various aspects on how exactly programmatic advertising works can be problematic. New technology, complete with strange new terms pop up every other month, trying to out do each other. This time around, currently on the hot seat, is Header Bidding and it has proven to be one of the key areas to …

Creativity can put your campaigns right in front of your audience. Take a look at some of our favorite creative marketing campaigns we did in September!   ORIS [TW] We helped Oris create a creative yet engaging canvas for their audience. In order to do both at the same time successfully, we’ve recommended them to take …

Let’s just say, marketers can be a little bit too obsessed with millennials. But, who can blame them? They’re more digitally connected than any other generation before them, and they’re technically harder to impress. Being digitally-savvy from a young age, the millennials are leading the way when it comes to innovation, consumer trends, and what’s …

Consumers nowadays are doing more and more of online shopping and even reviews before purchasing the product. Now that everything is seen in the public eye, even premium items such as cars can be researched and purchased online. They are now using multiple devices to help make decisions, with an increasingly large amount of research …

You know how it is always quite tedious and tiring when you need to research and read on the facts of digital marketing as a whole itself? Well, thank god for us! This time around, we’re gonna give you some INTERESTING and FUN facts on Content Marketing that you may not know of. So let’s skip …