Insights
[August] Click The City is Innity’s Featured Publisher Of The Month
ClickTheCity.com is the one of the leading Philippines’ online entertainment and lifestyle site delivering the latest entertainment news and events. The site often features activities, movies and events on a regular basis. Readers are drawn back to the site due to its regular showcasing of various noteworthy happenings that appeal to the millennials. This time, …
[Innity Insights] From Big Data to DMP, How It Grows Your Business?
One of the hottest topics to discuss among Chief Marketing Officers (CMO) and marketers in recent years is Big Data. So, what is Big Data? It’s a very general term, which could mean very many things, namely, first party customer information, third party market data, offline purchase data, online advertising behavioural data and more. Over …
[July] Berita Satu is Innity Featured’s Publisher of the Month
Beritasatu.com is an Indonesia site that positions itself as a reader’s friend for 24 hours, seven days a week by presenting the news every second, nonstop. It’s also a news and opinion site that focuses on speed, accuracy, completeness, and proper content selection in order to provide the best information platform for readers to source …
[Innity Insights] Are you connecting with your mobile users?
Mobile has become our daily companion where it’s constantly in our hands or at least always within reach. It is often the first thing we look at in the morning, and the last thing we check before bed. According to Smaato’s Q1 2017 Global Trends in Mobile Advertising Report, Asia Pacific is the fastest growing …
[June] Aspirant SG is Innity’s Featured Publisher of the month
This month, we feature Aspirant SG, a Singapore Publisher that has won the APAC Bloscars Travel by Scanner award. It is a food, travel & lifestyle portal in Singapore with a readership of 500,000 page views monthly. Wanna know more? Let’s see what they have to share about themselves! Name: Toh Sian Hoi Position: Editor …
[MAY] HOKK Fabrica is Innity’s featured Publisher of the Month
They have nearly all the info that every woman might be looking for. They are HOKK Fabrica, a Hong Kong Publisher that shares about women’s fashion, beauty, lifestyle, art & culture and people. One thing we love about their site is that they create original videos, where readers could always have something new and original …
Key Opinion Leaders (KOL) and Influencer Marketing: Power to the people!
With the rise of social media in this digital era, comes along a new marketing tool in the form of Key Opinion Leaders (KOLs) or Influencer Marketing. This type of marketing has gained a lot of ground to co-exist alongside other forms of digital marketing tools as well as offline marketing strategies. With social media …
[March] Siamsport is Innity’s Featured Publisher of the Month
We’re excited to feature one of our amazing partners who are experts in producing sports-related content. SiamSport is a leading sports and leisure site in Thailand that covers all types of sport events around the world. This is why the site attracts a broad range of sport lovers, as it’s quite rare to find similar sites …
Industry Round Up: Interactive Content
Get your act together, because your competitors will leave you far behind. Remove all the dull and static content in favor of one that is engaging and interactive, and one that will get you more engagements, shares, conversions, and wider reach. Hence, the round-up on the things that you need to know about interactive content. …