Product News
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[Case Study] The Winning Campaign – Taiwan Tourism Social Hub
Taiwan Tourism Social Hub is our winning campaign for the recent Spark Awards that we took part in. The main objective for this campaign was to drive their brand awareness and to tap into the Muslim market. Hence, they opted one of Innity’s products, which is the social hub to run their campaign while getting …
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Rolling out the Responsive Lightbox!
Our beloved readers! We are very pleased to let y’all know that our Lightbox is now HTML5-based, and thus, responsive! So what is a Responsive Lightbox? The Responsive Lightbox basically enables the Lightbox ad to automatically adapt to different screen sizes. It also allows users to view larger versions of images and galleries optimized for …
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So We’re Leveling up our Programmatic Offerings
In line with our on-going efforts to innovate and lead the industry, we have proudly launched our latest programmatic solution that offers high-impact engagement ad units programmatically – a first in the Southeast Asia region! With this launch, advertisers will be able to execute large canvas ad units such as Site Take Over, Welcome Video, Lightbox, …
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Innity Introduces Engage+ to China Brands
Given its population of over 1.3 billion people and its booming economy, both local and international businesses have been eying the China market for some time now. Recent years has seen exponential growth in the area of digital marketing, and brands, as well as publishers are finding their standing and trying out ways to navigate this …
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Pumping Up Analytics & Reporting Solutions with Klarity
We’ve recently teamed up with Social Media Broadcast (SMB) to boost our social analytics offerings to marketers in Hong Kong. On top of display analytics via Innity’s Advenue, marketers can now buy in to utilize Klarity’s social media analytics via Innity. Developed by SMB, the social analytics tool allows marketers to gain marketing insights from …
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FAQ on Innity’s #SocialHub
Since we’ve shared a couple of our Social Hub campaigns, we have received numerous emails and calls to learn more about this product. So here’s a brief FAQ on Innity’s #socialhub to fill you in about what your campaigns have been missing out on. And if you’d like to check out some of the demos, …
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Innity’s Campaigns of the Month!
More on the Social Hub? We’re hearing ya! In one of our recent campaigns for Innity’s Social Hub, we worked together with Castrol to drive some social hype to their conversation about World Cup football fanboyism on facebook, check out that campaign and more from our campaigns of the month down below! Social Lightbox – …
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Innity’s Campaigns of the Month!
We’ve previously mentioned that Innity is working on making social marketing easier. Right now we’re ready to share some results. Introducing Innity’s Social Hub – where brands are able to harness the wealth their social media content to engage and drive interaction with audiences. Our recent collaboration with Johnson & Johnson highlights one of the …
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So What have We been Up to Lately?
Things move fast online, and we believe that in order to stay ahead in this game and serve our clients better we have to be constantly innovating. Aside from being part of adtech, we’ve also been working on some other stuff that would help us do exactly that: Establishment of Appsloration and Native Media We have …
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Have We Mentioned That We’re on Mobile too?
Yeah. We are. Mobile is such a huge significant player in the industry it’s hard for us to not want to join in the leagues of the big boys. The undeniable fact is that mobile has established quite a standing with the increasing numbers of smartphone users. Research shows that 90% of people move between …
