Tag Archive For "influencer marketing"
HUAWEI Worked with Passionation to Host Biggest Influencer Gathering in Malaysia to Launch HUAWEI NOVA 5T
HUAWEI officially launched their new phone, HUAWEI nova 5T, in Malaysia recently. Partnering with Passionation, Innity’s influencer marketing platform, they managed to gather more than 1000 young, stylish and trendy influencers to attend the Global Premier Launch of the phone. GATHERING THE INFLUENCERS The impact of influencers in the global market has been tremendously raised, …
[October 2018: Top Creative] Dance and Sing Along with Queen!
Advertiser : 20th Century Fox (Bohemian Rhapsody) Agency : Starcom Mediavest Product: Innity Passionation Those who were born in the 1970’s would definitely be familiar with the British rock band, Queen. However, the same can’t be said for the younger generation. Prior to their newly released biography movie – Bohemian Rhapsody, 20th Century Fox …
Passionation: Influencer and Content Marketing Partner of Pesta Harapan Malaysia 2018
Alongside with other contributing partners like Air Asia, Travel 360, Malindo Air, Boost, and the rest, Passionation helped realise the Unity Concert and Harapan Run organised by Malaysiakini at Padang Timur, Petaling Jaya on the 15th September 2018 to ring in the 55th Malaysia Day. The Unity Concert and Harapan LED Run are being held as one …
[Case Study: Passionation] Mister Potato
Passionation is an influencer marketplace that connects people and brands, channeling their passion into advocates of awesome online content. We work directly not only with high followers influencers, but micro-influencers as well (which is also known as the Shimmering Influencers), carefully curating the right influence to suit your campaign. Mister Potato has recently launched their …
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[Innity Insights] Micro-Influencers
Brands using celebrities to promote their products or services is hardly new. For the longest time, influencer marketing was usually only accessible to large brands with big marketing budgets by engaging celebrities but, not anymore. Meet the new kid on the block: Micro-Influencers They build their followings around niches like travel, fashion, beauty and photography, …
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Key Opinion Leaders (KOL) and Influencer Marketing: Power to the people!
With the rise of social media in this digital era, comes along a new marketing tool in the form of Key Opinion Leaders (KOLs) or Influencer Marketing. This type of marketing has gained a lot of ground to co-exist alongside other forms of digital marketing tools as well as offline marketing strategies. With social media …
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Industry Round Up: Influencer Marketing in 2017
It’s almost like a daily thing that we’re being exposed to influencer marketing, and probably not even realising it! However, if you have a keen eye, sometimes it can be pretty obvious – A YouTuber complimenting a product while using it on their vlog or tutorial, a celebrity crediting a designer for their glamour look, or …
