Tag Archive For "influencer marketing"
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Capture Consumer’s Love for your Brand through Brand Community
A trendy and effective way of building relationships. Brand loyalty is one of the “bread and butter” to keep businesses going. But in these times where technologies and solutions are constantly evolving, consumer’s expectations and demands from their favourite brands are also becoming higher. Hence, brands are also required to find new ways of connecting …
Passionation Philippines Launches its New Web App – Connecting Brands and Influencers in One Platform
Earn by doing what you love. Sounds dreamy right? At some point, we’ve asked ourselves if our passion can sustain the demands of our daily living. Some of us do the things we love just for fun without monetary expectations. While for others, it has become a part of their income stream. We invest in …
Innity helped Head & Shoulders Challenge 6,700 People to Cut Their Own Hair!
The pandemic has brought on many changes in the day to day lives of people. From having to cut one’s own hair to being much more conscious of one’s health and hygiene, the simple things in life like going out to pick up some groceries now pose a risk to one’s health and wellbeing. With …
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Influencer Spotlight: Their Journey and Tips On Being The Philippines’ In-demand Influencers
Becoming an influencer or an on-the-rise content creator doesn’t happen overnight. It takes months, sometimes even years of constant content creation that is unique and is able to cater to a specific audience. One must have passion, determination, and commitment to really establish one’s voice and personal branding. What better way to learn this than by listening to some of the leading influencers of today? Here are 4 content creators to share their journey, insights, and tips on becoming an influencer.
[Passionation Webinar Recap]: How To Establish Brands’ and Content Creators’ Voice in the New Normal
The crisis has paved the way for businesses to rethink their marketing strategies and adapt to the current situation. In a collaborative effort with Penbrothers, we co-hosted a webinar last July 2, 2020 with Kristel De Ocampo, Passionation’s Associate Account Director and Gerick Manalo, a celebrity chef and content creator to talk about how to …
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How brands adapt to the new normal of Influencers Marketing: Social Group Buying
It is truly challenging for businesses to stay afloat in these times and according to the International Monetary Fund, we are all anticipating the worst economic shutdown since the Great Depression. Therefore, businesses who want to survive have to come up with new innovative ways to continue running their businesses, and adapting to the new normal …
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How brands adapt to the new normal of Influencer Marketing: Key Opinion Consumers (KOCs) & “Homefluencers”
As the COVID-19 pandemic continues to affect most parts of the world, there is no doubt that many businesses are facing a huge crisis due to the economic downturn. In this new environment, the priorities for many brands have also shifted as their investments in marketing budgets have decreased. Not only that, some brands …
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How COVID-19 is Shaping The Influencer Marketing Industry Now
A new normal is definitely upon us. From a business standpoint, how the pandemic affected various industries led to the emergence of new market opportunities for companies worldwide. One industry that was affected is the influencer marketing industry. For businesses, influencer marketing is seen as one of the great ways for brands to connect with …
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5 Reasons Why Brands Need To Partner With Mom Content Creators Now
With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.
This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.
