Creating Extraordinary Experiences for Consumers: DigiCon XE 2018

The Experience Economy: DigiCon 2018, a three-day conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) revolved around the consumer and how creating extraordinary experiences matter. We summarize our key takeaways from the prestigious event last October 3-5 below. From the left: Bozoma Saint John and Sam Burke Bozoma on the …

Continue reading

[August 2018: Top Creative] How Do You Know When There Are Rubbish Fires Going On?

Advertiser: Singapore Civil Defence Force Agency: MediaCom Singapore Product: Innity Responsive Over The Page For those of you who are reading this right now, this ad campaign is going to enlighten you. Recently, Singapore Civil Defence Force (SCDF) ran a PSA ad campaign with Innity to raise awareness on environmental fire safety and promoted their Community First …

Continue reading

Passionation: Influencer and Content Marketing Partner of Pesta Harapan Malaysia 2018

Alongside with other contributing partners like Air Asia, Travel 360, Malindo Air, Boost, and the rest, Passionation helped realise the Unity Concert and Harapan Run organised by Malaysiakini at Padang Timur, Petaling Jaya on the 15th September 2018 to ring in the 55th Malaysia Day. The Unity Concert and Harapan LED Run are being held as one …

Continue reading

[June 2018: Top Creative] OldTown White Coffee Wants You to Take a Break and Have Some Mindful Breaths

Advertiser: White Cafe Marketing Sdn Bhd Agency: IPG Mediabrands Sdn Bhd Product: Innity Mobile Engage Plus Pull Up (View on Mobile) Give yourself a moment’s thought on this: Of all the ads you’ve seen lately, how many of them actually cared about your psychological well-being? OldTown White Coffee has always been the first name that …

Continue reading