Entries By Innity
in Insights
Insights: The Current E-commerce Landscape, Online Shopper Behaviors, and How to Maximize Digital Marketing for SMEs
Together with e-commerce, digital marketing continues to rise in the Asia Pacific region. In fact, it is no secret anymore that with the ongoing lockdowns and pandemic regulations imposed in different countries has resulted in more companies adapting to this online ecosystem in order to continue reaching and engaging with their respective target markets. And …
in Insights
Shorten Users’ Purchase Journey With Fast & Frictionless Shoppable Ads (Series 1)
In our previous article, 5 Powerful Reasons Why Shoppable Moments Creates A Wow Factor For Your Brand, we’ve explained briefly how Shoppable ads can be beneficial for brands in this digital era. We have touched on five important factors, and to give you more valuable insight on each of the five powerful reasons, we’ll explore the …
FIRST QUARTER OF 2021: LIST OF PUBLISHERS WITH HIGH CTR AD PERFORMANCE – INNITY PHILIPPINES
Innity Philippines’ rounds the top publishers with the a CTR ad performance that is above 0.80% in the first quarter of 2021. Innity takes pride with our rich media ad formats that elevate display advertising campaigns with it’s highly interactive features and visually compelling appearance. Aside from these, we’ve also built partnerships with various publishers …
in Insights
Meet Consumers Where They Are With Discovery Commerce
Even before pre-pandemic times, consumers have been utilizing online platforms to browse and find inspiration before purchasing products. Currently, the shift from shopping in-store to online has accelerated and extended way beyond e-commerce. Consumers have now migrated to encompass as many activities as possible online, whether it be work, social or keeping fit, to keep …
Innity Becomes Official Advertising Sales Partner for Spotify in Hong Kong
Hong Kong, 22 April 2021 – As Innity Hong Kong continues to grow and solidify its business offerings, the company today announced that it has been appointed as Spotify’s official local advertising sales partner in Hong Kong. Through this partnership, Innity’s advertisers will have the opportunity to reach millions of engaged listeners on Spotify’s ad …
[Webinar Recap] Integrated E-Commerce Advertising: Rethinking the Shopper Ad Experience
Innity Philippines and its Director of Sales, Kevin Dizon, recently held a webinar focused on innovative strategies brands can explore to succeed in e-commerce advertising. With the lengthy lockdown and movement restrictions, the pandemic has amplified the consumers’ increasing desire for convenience, immediacy, and simplicity. Despite the country’s economic struggles, the crisis presented new opportunities …
Featured Publisher of the Month: RAPPLER
We’re down to the end of the first quarter in 2021 and marketers are constantly innovating and adapting to navigate their way online to see what types of content work for different audiences. As Innity Philippines’ featured publisher of the month, we had the opportunity to chat with Tristan Zinampan, Rappler’s Head of Brand Integration. …
Innity Indonesia proudly celebrates ten years of collaboration with KLY network, the largest female readership in Indonesia
As an official partner of Innity Indonesia’ Premium Publisher Network, we are thrilled to announce that we are celebrating ten years of collaboration with KLY network. KLY (KapanLagi Youniverse) is one of the Largest Lifestyle, News & Entertainment online media in Indonesia with an audience of over 150 million people across the country. Innity’s Ad …
The 10th Philippine SME Business Expo Held its First Virtual Edition Focusing on Digital Transformation
In the 3-day virtual expo held last February 23-25 2021, small and medium enterprises (SMEs) participated in 12 talks with industry experts from brands to digital media providers who shared their insights on how to bounce back after the downturn of sales caused by the pandemic. Topics such as exploring how to grow one’s business …
in Insights
5 Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand
Shopping has changed for good, thanks to the global COVID-19 pandemic that has accelerated consumer behaviour towards online shopping which has shown no signs of abating till now. Some top retailers in the world are convinced that most of the behaviour change will continue beyond the pandemic. Physical stores have recorded a drastic drop in …
