Entries By Innity
Part 1: The Impact of COVID-19 on Publishers in Malaysia
With the Movement Restricted Order (MCO) in place, it comes to no surprise that people have turned to the internet for communication and information. With the increasing demand for online content, publishers have naturally been affected as well. To understand more, we e-interviewed several publishers specializing in various topics such as lifestyle, parenting, and finance …
How brands adapt to the new normal of Influencer Marketing: Key Opinion Consumers (KOCs) & “Homefluencers”
As the COVID-19 pandemic continues to affect most parts of the world, there is no doubt that many businesses are facing a huge crisis due to the economic downturn. In this new environment, the priorities for many brands have also shifted as their investments in marketing budgets have decreased. Not only that, some brands …
Summit Media is Officially Part of Innity’s Network
With over 31 million unique monthly users, Summit Media is the Philippines’ leading digital lifestyle network. Together with Innity, the digital solutions provider that is present across 12 countries in South East Asia, the partnership will open up opportunities to create more content, extend the reach for brands, and engage with audiences. Innity’s AdNetwork solution, …
Introducing the New 3D Post Ad Format by Innity
WHAT ARE 3D POST ADS? We’re excited to roll out yet another new ad format, fresh from our labs! As its name suggests, the 3D Post ad format adds a unique three dimensional twist to the ads, which effectively captures the attention of the audience as they scroll through the site. Goodbye banner blindness! We …
Shoppable Ads Brands Can Explore to Increase Sales
With brick and mortar stores affected during the pandemic, brands need to adapt to the needs of their customers by creating an online shopping experience instead. Given the change of consumer behavior and shopping patterns, retailers will be challenged to adapt to the situation as they transition to ecommerce. Even post-covid, as people fear catching …
How COVID-19 is Shaping The Influencer Marketing Industry Now
A new normal is definitely upon us. From a business standpoint, how the pandemic affected various industries led to the emergence of new market opportunities for companies worldwide. One industry that was affected is the influencer marketing industry. For businesses, influencer marketing is seen as one of the great ways for brands to connect with …
5 Reasons Why Brands Need To Partner With Mom Content Creators Now
With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.
This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.
TikTok and Innity Further Extend Partnership to 22 New Countries
Southeast Asia, 6 May 2020 – TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia. With more than 800 million …
How Brands can use Live Streaming as their Brand Voice in Times of Crisis
The fact that online video content is taking over the internet has long been a well-known fact. Live streaming, one of the many forms of video content, has been popular among gamers and online shopping sites such as Taobao, Lazada and Shopee. Moreover, during the COVID-19 outbreak, China saw a double in the number of …
The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting
Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …