Entries By Innity
in Insights
5 Reasons Why Brands Need To Partner With Mom Content Creators Now
With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.
This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.
TikTok and Innity Further Extend Partnership to 22 New Countries
Southeast Asia, 6 May 2020 – TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia. With more than 800 million …
in Insights
How Brands can use Live Streaming as their Brand Voice in Times of Crisis
The fact that online video content is taking over the internet has long been a well-known fact. Live streaming, one of the many forms of video content, has been popular among gamers and online shopping sites such as Taobao, Lazada and Shopee. Moreover, during the COVID-19 outbreak, China saw a double in the number of …
in Insights
The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting
Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …
in Insights
Why Brand Voice Should Not Practice Social Distancing During Covid-19
Amidst the pandemic Covid-19 situation, many brands are encouraging social distancing to maintain hygiene and to curb the spread. Most businesses are suddenly affected in some ways as they have not devised any contingency plans to manage such situations. In fear of the economic slowdown, many are cutting budgets or allocating less to spend on …
in Product News
Innity makes going digital simple for SMEs
The digital world has been progressing rapidly throughout the past few years, and more local businesses and Small Medium Enterprises (SMEs) are starting to adopt digitalisation into their businesses. The shift towards technological trends and the advancements in digital infrastructure is so important now, that digitalisation is no longer a luxury for businesses but it …
Innity appointed as one of the technology service providers for BSN’s SME Digitalisation grant
Innity is 1 one of the 42 Technology Service Provider (TSP) that is participating in the SME (Small-to-Medium Enterprise) business digitalisation grant, managed by the government through Ministry of Finance (MOF), in collaboration with BSN (Bank Simpanan Nasional), SME Bank group, and the Malaysia Digital Economy Corporation (MDEC). In conjunction with Budget 2020, BSN has …
Innity Philippines Celebrates “The Agency Life”
As hectic as agency life can be, everyone deserves a break from time to time. Innity Philippines hosted a comedy and socials night entitled “Friday Night, Revise. Relax.” last November 22, 2019, at The Craft Rock & Grill, Bonifacio Global City, Taguig. Attended by key people from top media and creative agencies, publishers, and on-the-rise influencers, …
Innity Philippines is the Media Partner of MSAP’s 10th Media Congress & ICE Awards
Image Source: MSAP Media Congress As data plays an important role in marketing and media strategies, Innity Philippines has been constantly innovating to address its partners’ needs to reach the right target audience. Being this year’s proud media partner of the Media Specialists Association of the Philippines’ (MSAP) 10th Media Congress, Innity PH supports the …
Innity wins at the ASEAN Business Awards (ABA) 2019!
Innity Corporation Berhad has been awarded the winner of the ASEAN Business Awards (ABA) 2019 under the category Priority Integration Sectors: ICT (Mid-Tier). The awards ceremony was held on 2 November 2019, at the IMPACT Exhibition Center, Bangkok, Thailand. The award ceremony was presided over by Deputy Prime Minister of the Kingdom of Thailand, H.E. …
