Insights
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[Innity Insights] Are you connecting with your mobile users?
Mobile has become our daily companion where it’s constantly in our hands or at least always within reach. It is often the first thing we look at in the morning, and the last thing we check before bed. According to Smaato’s Q1 2017 Global Trends in Mobile Advertising Report, Asia Pacific is the fastest growing …
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[June] Aspirant SG is Innity’s Featured Publisher of the month
This month, we feature Aspirant SG, a Singapore Publisher that has won the APAC Bloscars Travel by Scanner award. It is a food, travel & lifestyle portal in Singapore with a readership of 500,000 page views monthly. Wanna know more? Let’s see what they have to share about themselves! Name: Toh Sian Hoi Position: Editor …
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[MAY] HOKK Fabrica is Innity’s featured Publisher of the Month
They have nearly all the info that every woman might be looking for. They are HOKK Fabrica, a Hong Kong Publisher that shares about women’s fashion, beauty, lifestyle, art & culture and people. One thing we love about their site is that they create original videos, where readers could always have something new and original …
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Key Opinion Leaders (KOL) and Influencer Marketing: Power to the people!
With the rise of social media in this digital era, comes along a new marketing tool in the form of Key Opinion Leaders (KOLs) or Influencer Marketing. This type of marketing has gained a lot of ground to co-exist alongside other forms of digital marketing tools as well as offline marketing strategies. With social media …
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[March] Siamsport is Innity’s Featured Publisher of the Month
We’re excited to feature one of our amazing partners who are experts in producing sports-related content. SiamSport is a leading sports and leisure site in Thailand that covers all types of sport events around the world. This is why the site attracts a broad range of sport lovers, as it’s quite rare to find similar sites …
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Industry Round Up: Interactive Content
Get your act together, because your competitors will leave you far behind. Remove all the dull and static content in favor of one that is engaging and interactive, and one that will get you more engagements, shares, conversions, and wider reach. Hence, the round-up on the things that you need to know about interactive content. …
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What Can a Data Management Platform Do For You?
Marketers and businesses today get data coming in from all channels in every direction. The problem is that most of them don’t have the tools to consolidate and make sense of it all. Brands must constantly find new ways to reach the right audience at the right time, while publishers need to explore ways …
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[Feb] Vocket is Innity’s Featured Publisher of the Month
We have been fortunate to be able to work with many great publishers. One of them is no other than Vocket. They are a Malay site featuring lifestyle, travel tips, entertainment articles and more catering to the local audience. They have been with us for few years now and we’re glad to have had the …
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Industry Round Up: Social Media Marketing Analytics
Social media promises a great deal to digital marketers and businesses. The ability to promote your brand’s product or service to millions of users all at once is key, even more so when the recipient retweet, like, share and comment on it. However, for all this to happen, to get all the way up; you …
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Industry Round Up: Creative Campaigns for Chinese New Year
Now that video and mobile are dominating, with Chinese New Year coming around, brands get the opportunity to reach and engage with their audiences in different and creative ways. Also, when it comes to CNY ads in Asia, there’s always a chance where you’ll cry while watching an ad at times. They will hit you …
