Insights
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[Innity Insight] Native is the way to go.
It’s pretty clear that when it comes to digital advertising, publishers and advertisers have different needs and wants. Publishers crave for high monetization rate for their traffic, while advertisers look for ways to bring high quality traffic to their offers. Unfortunately, there are people who would make the extra effort to install ad blockers just …
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[Innity Insights]: What’s the deal with Outstream Videos?
As all of you know, video is one the best and immersive ways to tell a brand’s story and it can’t be beaten when it comes to capturing attention and engagement across all channels. Well, we are all familiar with in-stream videos: the classic pre-rolls and mid-rolls within our favourite videos on YouTube where viewers …
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[Innity Insights] Micro-Influencers
Brands using celebrities to promote their products or services is hardly new. For the longest time, influencer marketing was usually only accessible to large brands with big marketing budgets by engaging celebrities but, not anymore. Meet the new kid on the block: Micro-Influencers They build their followings around niches like travel, fashion, beauty and photography, …
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[Innity Insights] Generation Z
They have entered into the consumer world unknowingly while most of us are so focused on getting the attention from Millennials. Their online attitudes and habits are a little different compared to the others – providing a unique challenge in the digital industry. Meet Generation Z. Born between 1995 up to 2010. A mobile-first generation; …
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[Innity Insights] Are you doing online video marketing right?
In the present day, content only succeeds if it conveys what consumers want, and when and how they want it. As we are living in a fast-paced world, marketers need to constantly find ways to keep up with the changing landscape. Over the past few years, video has rapidly grown and dominated the audience’s online …
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[August] Click The City is Innity’s Featured Publisher Of The Month
ClickTheCity.com is the one of the leading Philippines’ online entertainment and lifestyle site delivering the latest entertainment news and events. The site often features activities, movies and events on a regular basis. Readers are drawn back to the site due to its regular showcasing of various noteworthy happenings that appeal to the millennials. This time, …
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[Innity Insights] From Big Data to DMP, How It Grows Your Business?
One of the hottest topics to discuss among Chief Marketing Officers (CMO) and marketers in recent years is Big Data. So, what is Big Data? It’s a very general term, which could mean very many things, namely, first party customer information, third party market data, offline purchase data, online advertising behavioural data and more. Over …
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[July] Berita Satu is Innity Featured’s Publisher of the Month
Beritasatu.com is an Indonesia site that positions itself as a reader’s friend for 24 hours, seven days a week by presenting the news every second, nonstop. It’s also a news and opinion site that focuses on speed, accuracy, completeness, and proper content selection in order to provide the best information platform for readers to source …
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[Innity Insights] Are you connecting with your mobile users?
Mobile has become our daily companion where it’s constantly in our hands or at least always within reach. It is often the first thing we look at in the morning, and the last thing we check before bed. According to Smaato’s Q1 2017 Global Trends in Mobile Advertising Report, Asia Pacific is the fastest growing …
