Insights
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How Partnering with an Ad Network Drives Growth to Publisher Revenue
You’ve heard success stories of people earning through blogging and you think to yourself, “how do they do it?” By visiting their website, you can see sponsored articles and ads in every corner. Just like in traditional media — magazines and newspapers, advertising is the bloodline of publishers. But how can you reach those big …
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Innity PH Encourages SMEs to Utilize Content Marketing to Captivate Its Target Audience
MANILA – Innity Philippines was a speaker at the 8th Philippine SME Business Expo and Conference (PHILSME), the country’s largest business to business expo, conference, and networking event for small and medium enterprises, on May 2-3, 2019 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City. SMEs make up 99.6% of the …
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Innity PH shares insights on the state of brand loyalty in today’s new generation
MAKATI– Innity Philippines shared their knowledge and insights about brand marketing, specifically brand loyalty and consumer behavior at the 6th Content 360 marketing conference last April 26, 2019 at Dusit Thani Hotel. Image is sourced from Learning Curve’s Facebook page (https://www.facebook.com/iluvlearning/photos/a.10156966041317597/10156966042952597/) The age of disloyalty is upon us and has been upon us since the …
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[Innity Insight] Innity’s New Better Ads Compliant Ad Formats are on Their Way!
‘Annoying’ or disruptive ads have been a hot topic recently. Consumers are often pushed away by obnoxious ads that interrupt their web surfing experience or prompt them to take action before they can view the content of a site. Due to that, they have no choice but to install ad-blocker in order to avoid irritating …
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[Innity Insight] Native is the way to go.
It’s pretty clear that when it comes to digital advertising, publishers and advertisers have different needs and wants. Publishers crave for high monetization rate for their traffic, while advertisers look for ways to bring high quality traffic to their offers. Unfortunately, there are people who would make the extra effort to install ad blockers just …
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[Innity Insights]: What’s the deal with Outstream Videos?
As all of you know, video is one the best and immersive ways to tell a brand’s story and it can’t be beaten when it comes to capturing attention and engagement across all channels. Well, we are all familiar with in-stream videos: the classic pre-rolls and mid-rolls within our favourite videos on YouTube where viewers …
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[Innity Insights] Micro-Influencers
Brands using celebrities to promote their products or services is hardly new. For the longest time, influencer marketing was usually only accessible to large brands with big marketing budgets by engaging celebrities but, not anymore. Meet the new kid on the block: Micro-Influencers They build their followings around niches like travel, fashion, beauty and photography, …
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[Innity Insights] Generation Z
They have entered into the consumer world unknowingly while most of us are so focused on getting the attention from Millennials. Their online attitudes and habits are a little different compared to the others – providing a unique challenge in the digital industry. Meet Generation Z. Born between 1995 up to 2010. A mobile-first generation; …
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[Innity Insights] Are you doing online video marketing right?
In the present day, content only succeeds if it conveys what consumers want, and when and how they want it. As we are living in a fast-paced world, marketers need to constantly find ways to keep up with the changing landscape. Over the past few years, video has rapidly grown and dominated the audience’s online …
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[August] Click The City is Innity’s Featured Publisher Of The Month
ClickTheCity.com is the one of the leading Philippines’ online entertainment and lifestyle site delivering the latest entertainment news and events. The site often features activities, movies and events on a regular basis. Readers are drawn back to the site due to its regular showcasing of various noteworthy happenings that appeal to the millennials. This time, …
