Tag Archive For "mobile advertising"
in Insights
5 Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand
Shopping has changed for good, thanks to the global COVID-19 pandemic that has accelerated consumer behaviour towards online shopping which has shown no signs of abating till now. Some top retailers in the world are convinced that most of the behaviour change will continue beyond the pandemic. Physical stores have recorded a drastic drop in …
in Product News
New Ad Format Alert: Balloon Stories
New year, new ad format! We’re excited to reveal Innity Balloon Stories that is a responsive storytelling ad unit designed for great mobile experiences with a focus on helping brands tell creative and visually engaging stories on a full-screen canvas! This interactive ad format, part of Innity’s Social Display Advertising solution, allows brands to feature …
Innity’s 2020 Creative RoundUp: Featuring Top 10 Ad Creatives
2020 has been a roller coaster ride, having its fair share of challenges. Nonetheless, it has also brought many new and exciting opportunities for brands. Having to change the way they do businesses, brands had the chance to explore uncharted territories such as live streaming and e-commerce. With more businesses going online, advertising activity has …
in Insights
Monthly Digital Roundup #9
As mobile continues to disrupt the industry, it would only be apt for us to look into the various components of Mobile Advertising in this month’s digital roundup and examine how we could embrace what mobile has to offer. Covering stats on mobile use, differentiators of award winning mobile campaigns, to the promising future of …
Innity Wins at Mob-Ex Hong Kong
It’s been great start of 2015 as Innity took home two awards in the Mob-Ex Awards HK 2015. Our Hong Kong team did us proud by winning the Most Innovative Use of Mobile (Bronze) and Best Use of Small Budget (Silver) with our work with Starcom for Samsung. Mobile is a great focus for us …
in Insights
Monthly Digital Roundup #8
Well it’s official. Holidays are out, work is back in. While some of us are still recovering from the email pile that was a subsequent consequence from setting up our Out-of-Office replies too long a period, how about a recap on the noteworthy mentions of 2014 and some of the trend predictions for 2015? …
Innity is the Gold Sponsor for
Mob-Ex Awards Hong Kong 2015!
The Mob-Ex Awards 2015 is Hong Kong’s premier event to celebrate mobile marketing campaigns in the country. And for the very first time, Innity is proud to be the Gold Sponsor for the Mob-Ex Awards to support mobile marketing excellence. And to top it off, our very own Andrew Lim, General Manager of Innity Hong …
Monthly Digital Roundup #6
Mobile use is on the rise, more so now than before. But according to a recent study from PWC, marketers are still having a hard time transforming the device into a method of communications for brands. For this month’s Digital Roundup we’ll be focusing on mobile and sharing some statistics and pointers we’ve gathered across …
in Insights
Reaching Out on Mobile
Shuba Krishnan, Senior Business Development Manager of Innity writes about mobile advertising in 2014, and what we should be focusing on moving forward.
in Insights
Are We Mobile Yet?
Mobile is important. You get it; we get it too. It has literally changed the way we consumed information and our purchasing habits by allowing immediate access to the information that we want. In fact, word is mobile will overtake desktop computer use in the near future. As of now, over 1.2 billion people access …
