Insights

  • Of Viewability, Metrics and the Common Pain
    of Banner Blindness

    April 7, 2015

    Ever since the MRC’s made the announcement of plans to move the standard measurements of online ad impressions from...

  • #SocialHub or Social Flub? 

    March 3, 2015

    (or The Advertisers Guide to Social Content Hubs.) Perhaps you’ve already heard about this new favorite plaything for us at Innity...

  • Monthly Digital Roundup #9

    February 13, 2015

    This month’s Digital Roundup provides a comprehensive view on mobile that can kickstart or enhance your mobile marketing plan.

  • Gamification’s Secret Sauce.

    December 16, 2014

      We know gamification as the use of game mechanisms in non-game contexts, and is distinguished from gaming based...

  • You have been Jargoned!

    November 17, 2014

    This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. As an insider in the digital...

  • Means Do Not Justify the Ends.

    June 20, 2014

    This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. Warning: This is another article on...

  • Reaching Out on Mobile

    April 3, 2014

    Shuba Krishnan, Senior Business Development Manager of Innity writes about mobile advertising in 2014, and what we should be...

  • 5 Digital Ad Campaigns You Gotta Check Out!

    August 6, 2013

    Holla! Now we haven’t been doing this for quite some time, but with the digital landmark being full of possibilities,...

  • Scoring Huge Points With Gamification

    July 16, 2013

    This will not be a Gamification 101. Or maybe it will be. Lets just see how things go. But...

  • On Mobile Advertising.

    April 5, 2013

    Mobile is important. We live in a post-PC era, surrounded by people who are constantly on their mobile devices...