Insights

  • Inside Innity: Our Culture

    December 6, 2016

    Innity was founded in 1999 in Malaysia with less than 10 employees. Now, 17 years and over 270 staff...

  • Gone in a Flash

    July 29, 2015

    Written by Edward Lum, Marketing Art Director, Innity  There’s no way around it – flash advertising IS coming to...

  • Monthly Digital Roundup #12

    May 28, 2015

    Ad spend spikes with festive seasons around the corner, regardless of its form of media. The celebratory season encourages...

  • Of Viewability, Metrics and the Common Pain
    of Banner Blindness

    April 7, 2015

    Ever since the MRC’s made the announcement of plans to move the standard measurements of online ad impressions from...

  • #SocialHub or Social Flub? 

    March 3, 2015

    (or The Advertisers Guide to Social Content Hubs.) Perhaps you’ve already heard about this new favorite plaything for us at Innity...

  • Monthly Digital Roundup #9

    February 13, 2015

    This month’s Digital Roundup provides a comprehensive view on mobile that can kickstart or enhance your mobile marketing plan.

  • Gamification’s Secret Sauce.

    December 16, 2014

      We know gamification as the use of game mechanisms in non-game contexts, and is distinguished from gaming based...

  • You have been Jargoned!

    November 17, 2014

    This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. As an insider in the digital...

  • Means Do Not Justify the Ends.

    June 20, 2014

    This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. Warning: This is another article on...

  • Reaching Out on Mobile

    April 3, 2014

    Shuba Krishnan, Senior Business Development Manager of Innity writes about mobile advertising in 2014, and what we should be...