Insights
5 Reasons Why Brands Need To Partner With Mom Content Creators Now
With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.
This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.
How Brands can use Live Streaming as their Brand Voice in Times of Crisis
The fact that online video content is taking over the internet has long been a well-known fact. Live streaming, one of the many forms of video content, has been popular among gamers and online shopping sites such as Taobao, Lazada and Shopee. Moreover, during the COVID-19 outbreak, China saw a double in the number of …
The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting
Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …
Why Brand Voice Should Not Practice Social Distancing During Covid-19
Amidst the pandemic Covid-19 situation, many brands are encouraging social distancing to maintain hygiene and to curb the spread. Most businesses are suddenly affected in some ways as they have not devised any contingency plans to manage such situations. In fear of the economic slowdown, many are cutting budgets or allocating less to spend on …
How to Reach and Expand Your Customers Online [Infographic]
During this lockdown period, if you go online, people are either posting Tiktok videos, answering Instagram templates, going live on Facebook, or taking up online courses on various websites. The bottom line is: People are online. With users having more screen time, you can go deeper than the usual data sources and create personalized interactive …
Are You Part of the Solution?: What Brands Should Do At This Time of Crisis
The global pandemic has shaken businesses around the world causing a halt on operations which has led to leaders setting up an emergency meeting on how they can survive this crisis. This surely wasn’t part of the kick-off presentation during the start of the year, but just like in the digital industry, things can change …
Why Advertisers and Media Agencies Should Get Into Private Marketplace (PMP) Advertising This 2020
Do our ads appear on brand-safe environments? How can we ensure the quality of inventory for our ads? Are we spending our advertising money wisely? In one way or another, you might have encountered these topics in your digital marketing meetings in the past year. The growth of programmatic spending, specifically on open exchange …
8 Best Practices To Increase Your Website Traffic
Ever since the first-ever website was published on the internet last August 1991, a lot has evolved technologically and online. According to a published collective report on internet statistics for 2019, as of early this year, there are over 1.94 billion sites around the world! There’s basically a website for anything – fashion, travel, food, …
Publishers’ Benefits to Using the In-demand Programmatic Today!
According to the released annual digital report by We Are Social and Hootesuite, Philippines is currently ranking first in the most time spent online globally, with an average of about 10 hours a day online. This exceeds the global daily average of 6 hours and 42 minutes. This just shows how people are now spending significantly …
How Data Can Help Marketers Spend Less And Earn Higher Quality Engagements
The era of advertisers relying on assumptions to identify their audience has now passed by as we now live in an age where everything can be quantified and measured. The integration of data with digital media has opened a world of opportunities for marketers and brands alike, now being able to reach the right audience …