Insights
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Why Advertisers and Media Agencies Should Get Into Private Marketplace (PMP) Advertising This 2020
Do our ads appear on brand-safe environments? How can we ensure the quality of inventory for our ads? Are we spending our advertising money wisely? In one way or another, you might have encountered these topics in your digital marketing meetings in the past year. The growth of programmatic spending, specifically on open exchange …
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8 Best Practices To Increase Your Website Traffic
Ever since the first-ever website was published on the internet last August 1991, a lot has evolved technologically and online. According to a published collective report on internet statistics for 2019, as of early this year, there are over 1.94 billion sites around the world! There’s basically a website for anything – fashion, travel, food, …
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Publishers’ Benefits to Using the In-demand Programmatic Today!
According to the released annual digital report by We Are Social and Hootesuite, Philippines is currently ranking first in the most time spent online globally, with an average of about 10 hours a day online. This exceeds the global daily average of 6 hours and 42 minutes. This just shows how people are now spending significantly …
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How Data Can Help Marketers Spend Less And Earn Higher Quality Engagements
The era of advertisers relying on assumptions to identify their audience has now passed by as we now live in an age where everything can be quantified and measured. The integration of data with digital media has opened a world of opportunities for marketers and brands alike, now being able to reach the right audience …
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How Partnering with an Ad Network Drives Growth to Publisher Revenue
You’ve heard success stories of people earning through blogging and you think to yourself, “how do they do it?” By visiting their website, you can see sponsored articles and ads in every corner. Just like in traditional media — magazines and newspapers, advertising is the bloodline of publishers. But how can you reach those big …
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Innity PH Encourages SMEs to Utilize Content Marketing to Captivate Its Target Audience
MANILA – Innity Philippines was a speaker at the 8th Philippine SME Business Expo and Conference (PHILSME), the country’s largest business to business expo, conference, and networking event for small and medium enterprises, on May 2-3, 2019 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City. SMEs make up 99.6% of the …
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Innity PH shares insights on the state of brand loyalty in today’s new generation
MAKATI– Innity Philippines shared their knowledge and insights about brand marketing, specifically brand loyalty and consumer behavior at the 6th Content 360 marketing conference last April 26, 2019 at Dusit Thani Hotel. Image is sourced from Learning Curve’s Facebook page (https://www.facebook.com/iluvlearning/photos/a.10156966041317597/10156966042952597/) The age of disloyalty is upon us and has been upon us since the …
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[Innity Insight] Innity’s New Better Ads Compliant Ad Formats are on Their Way!
‘Annoying’ or disruptive ads have been a hot topic recently. Consumers are often pushed away by obnoxious ads that interrupt their web surfing experience or prompt them to take action before they can view the content of a site. Due to that, they have no choice but to install ad-blocker in order to avoid irritating …
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[Innity Insight] Native is the way to go.
It’s pretty clear that when it comes to digital advertising, publishers and advertisers have different needs and wants. Publishers crave for high monetization rate for their traffic, while advertisers look for ways to bring high quality traffic to their offers. Unfortunately, there are people who would make the extra effort to install ad blockers just …
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[Innity Insights]: What’s the deal with Outstream Videos?
As all of you know, video is one the best and immersive ways to tell a brand’s story and it can’t be beaten when it comes to capturing attention and engagement across all channels. Well, we are all familiar with in-stream videos: the classic pre-rolls and mid-rolls within our favourite videos on YouTube where viewers …
