In our modern digital space, brands struggle to get their message as genuinely as possible across to their target audience due to various factors such as banner blindness and noise. These would naturally cause a change in how the audience reacts to the things they see on the Internet. Innity Philippines has masterfully crafted an …

Live Streaming has become increasingly popular in recent years due to several factors, including technological advancements, changes in consumer behavior, and social media platforms such as Facebook, Instagram, and TikTok. Some key drivers of this trend include: 1. Increased accessibility: Live Streaming technology has become more accessible through smartphones, laptops, and other devices. This has …

You might have seen a lot of new influencers applying and trying to join the digital marketing industry. Consumers have become more critical of traditional marketing strategies as they value authenticity and transparency more than ever. These up-and-coming influencers might be the next best thing for your subsequent campaigns.  Let us define what nano influencers …

The digital marketing landscape is an ever-changing industry, as your audience’s behaviour is constantly developing as the market conditions do. As a marketer, retaining your audience’s attention is always a daunting task and being updated on the latest trends will help you stay ahead of the competition.  This 2023, the shift is already happening, but …