Entries By Innity
We’ve Launched Two New Ad Formats!
We’re excited to reveal not one, but TWO new ad formats this round! They are Reco Ad, and V.Vibe – both designed to help brands stand out, minimise ‘banner blindness’, and most importantly, increase engagements and conversions. First up we have Reco Ad. As its name suggests, Reco Ad is perfect for brands wanting to …
Traditional Chinese Pharmaceutical in Singapore goes Digital
China Tangshan, an established GMP-certified manufacturer of Traditional Chinese Pharmaceutical products in Singapore, had just digitised their business with their very first E-commerce platform with Innity. Established in 1999, Innity is the leading digital media transformation partner, providing digital advertising, marketing and social commerce solutions for brands, agencies, advertisers, and publishers. With a strong presence …
in Insights
INTRODUCING ADVENUE DIRECT FOR MSMEs IN THE PHILIPPINES
It is expected that display advertising will continuously grow and thrive further as we see the increasing number of online audiences which influence businesses to intensify their digital efforts. Advertisers are also seeking for more cost-efficient ways of reaching their target market, improving conversion, and driving more sales especially for Small and Medium Enterprises who …
in Insights
Insights: The Current E-commerce Landscape, Online Shopper Behaviors, and How to Maximize Digital Marketing for SMEs
Together with e-commerce, digital marketing continues to rise in the Asia Pacific region. In fact, it is no secret anymore that with the ongoing lockdowns and pandemic regulations imposed in different countries has resulted in more companies adapting to this online ecosystem in order to continue reaching and engaging with their respective target markets. And …
in Insights
Shorten Users’ Purchase Journey With Fast & Frictionless Shoppable Ads (Series 1)
In our previous article, 5 Powerful Reasons Why Shoppable Moments Creates A Wow Factor For Your Brand, we’ve explained briefly how Shoppable ads can be beneficial for brands in this digital era. We have touched on five important factors, and to give you more valuable insight on each of the five powerful reasons, we’ll explore the …
FIRST QUARTER OF 2021: LIST OF PUBLISHERS WITH HIGH CTR AD PERFORMANCE – INNITY PHILIPPINES
Innity Philippines’ rounds the top publishers with the a CTR ad performance that is above 0.80% in the first quarter of 2021. Innity takes pride with our rich media ad formats that elevate display advertising campaigns with it’s highly interactive features and visually compelling appearance. Aside from these, we’ve also built partnerships with various publishers …
in Insights
Meet Consumers Where They Are With Discovery Commerce
Even before pre-pandemic times, consumers have been utilizing online platforms to browse and find inspiration before purchasing products. Currently, the shift from shopping in-store to online has accelerated and extended way beyond e-commerce. Consumers have now migrated to encompass as many activities as possible online, whether it be work, social or keeping fit, to keep …
Innity Becomes Official Advertising Sales Partner for Spotify in Hong Kong
Hong Kong, 22 April 2021 – As Innity Hong Kong continues to grow and solidify its business offerings, the company today announced that it has been appointed as Spotify’s official local advertising sales partner in Hong Kong. Through this partnership, Innity’s advertisers will have the opportunity to reach millions of engaged listeners on Spotify’s ad …
[Webinar Recap] Integrated E-Commerce Advertising: Rethinking the Shopper Ad Experience
Innity Philippines and its Director of Sales, Kevin Dizon, recently held a webinar focused on innovative strategies brands can explore to succeed in e-commerce advertising. With the lengthy lockdown and movement restrictions, the pandemic has amplified the consumers’ increasing desire for convenience, immediacy, and simplicity. Despite the country’s economic struggles, the crisis presented new opportunities …
Featured Publisher of the Month: RAPPLER
We’re down to the end of the first quarter in 2021 and marketers are constantly innovating and adapting to navigate their way online to see what types of content work for different audiences. As Innity Philippines’ featured publisher of the month, we had the opportunity to chat with Tristan Zinampan, Rappler’s Head of Brand Integration. …
