The digital marketing landscape is an ever-changing industry, as your audience’s behaviour is constantly developing as the market conditions do. As a marketer, retaining your audience’s attention is always a daunting task and being updated on the latest trends will help you stay ahead of the competition.  This 2023, the shift is already happening, but …

In the world of post-COVID advertising, change and innovation go hand-in-hand in conveying a brand’s message. What starts off with showcasing standard display ads, today’s consumers are growing more demanding, pushing large and small brands alike to embrace change and diversity by creating impactful content. The question is, what kind of impactful content are consumers …

Here are TWO new ad formats that we recently launched! They are Interactive 3D and Chatbot Balloon – both designed to help brands stand out, and increase engagements and conversions! First up we have Interactive 3D Interactive 3D ad is a unique ad format that gives users the ability to interact with a product as if …

It is expected that display advertising will continuously grow and thrive further as we see the increasing number of online audiences which influence businesses to intensify their digital efforts. Advertisers are also seeking for more cost-efficient ways of reaching their target market, improving conversion, and driving more sales especially for Small and Medium Enterprises who …

Together with e-commerce, digital marketing continues to rise in the Asia Pacific region. In fact, it is no secret anymore that with the ongoing lockdowns and pandemic regulations imposed in different countries has resulted in more companies adapting to this online ecosystem in order to continue reaching and engaging with their respective target markets. And …