Creative Roundup: Top 10 Creative High Impact Ads for Q1 and Q2
High impact ads are called that way for a reason; its eye-catching creatives and rich features with multiple capabilities such as gamification, social amplification, sign up forms, photo gallery, and ability to host videos gives brands more opportunities to get to know and interact with their audience. We’re excited to share with you our top …
New Partnership: Innity and adobo magazine
With its 14 years of existence in the industry, adobo magazine is known as the Philippine’s and Asia’s premier publication for the advertising and marketing community. It is a resource of the latest news on advertising campaigns, current trends, industry issues, consumer insights, the media landscape, and more. Garnering more than 110,000 average page views …
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Influencer Spotlight: Their Journey and Tips On Being The Philippines’ In-demand Influencers
Becoming an influencer or an on-the-rise content creator doesn’t happen overnight. It takes months, sometimes even years of constant content creation that is unique and is able to cater to a specific audience. One must have passion, determination, and commitment to really establish one’s voice and personal branding. What better way to learn this than by listening to some of the leading influencers of today? Here are 4 content creators to share their journey, insights, and tips on becoming an influencer.
REVO Malaysia Partners With CIMB For e Credit Card
REVO, a Card-Linked Rewards Platform introduced by OfferStation Sdn Bhd (a member of the Innity Group of companies) has partnered with CIMB Bank Berhad to offer its customers exclusive deals, extra bonus points, and even more cashback through CIMB’s new e Credit Card. The new e Credit Card allows customers to maximize the value of …
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How Brands Can Incorporate Virtual Experiences into Digital Events Strategies with Innity’s Enhanced Livestream Solutions
Ever since the COVID-19 pandemic has struck the world, livestreams on social media platforms are more in demand now than ever. According to Facebook, the average views on Instagram and Facebook Live are being doubled in a week and 70% more people are spending more time on these social media platforms as well. The pandemic has …
[Passionation Webinar Recap]: How To Establish Brands’ and Content Creators’ Voice in the New Normal
The crisis has paved the way for businesses to rethink their marketing strategies and adapt to the current situation. In a collaborative effort with Penbrothers, we co-hosted a webinar last July 2, 2020 with Kristel De Ocampo, Passionation’s Associate Account Director and Gerick Manalo, a celebrity chef and content creator to talk about how to …
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How brands adapt to the new normal of Influencers Marketing: Social Group Buying
It is truly challenging for businesses to stay afloat in these times and according to the International Monetary Fund, we are all anticipating the worst economic shutdown since the Great Depression. Therefore, businesses who want to survive have to come up with new innovative ways to continue running their businesses, and adapting to the new normal …
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7 Digital Strategies Brands Should Adopt to Thrive in “The New Normal”
Due to the imposed Enhanced Community Quarantine (ECQ), Filipinos in affected locations were forced to avoid public places, especially malls, restaurants, and parks. Establishments that provide essentials, however, have suffered a less intense blow as they were still allowed by the government to operate amidst ECQ.
[Webinar Recap] Learn from the Experts: How Are They Adapting to the Current Crisis
In the wake of the global pandemic, businesses are becoming more reliant than ever on their digital strategies. Earlier this week, we had the pleasure of speaking with three industry leaders in Singapore on how they’re adapting their digital marketing strategies to stand out in the digital space. The discussion touched on new channels and …
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Part 2: The Impact of COVID-19 on Publishers in Malaysia
Part 1 of our blog highlighted the transformations and strategies made by some of the publishers in Malaysia. Our part 2 continues with how several other publishers have turned the challenges they’ve faced during COVID-19 into purposeful changes. 1. How has COVID-19 affected your site? Vulcan Post: We had to overhaul our content plan for …
