‘Annoying’ or disruptive ads have been a hot topic recently. Consumers are often pushed away by obnoxious ads that interrupt their web surfing experience or prompt them to take action before they can view the content of a site. Due to that, they have no choice but to install ad-blocker in order to avoid irritating …

It’s pretty clear that when it comes to digital advertising, publishers and advertisers have different needs and wants. Publishers crave for high monetization rate for their traffic, while advertisers look for ways to bring high quality traffic to their offers.  Unfortunately, there are people who would make the extra effort to install ad blockers just …

They have entered into the consumer world unknowingly while most of us are so focused on getting the attention from Millennials. Their online attitudes and habits are a little different compared to the others – providing a unique challenge in the digital industry. Meet Generation Z. Born between 1995 up to 2010. A mobile-first generation; …

In the present day, content only succeeds if it conveys what consumers want, and when and how they want it. As we are living in a fast-paced world, marketers need to constantly find ways to keep up with the changing landscape. Over the past few years, video has rapidly grown and dominated the audience’s online …

One of the hottest topics to discuss among Chief Marketing Officers (CMO) and marketers in recent years is Big Data. So, what is Big Data? It’s a very general term, which could mean very many things, namely, first party customer information, third party market data, offline purchase data, online advertising behavioural data and more. Over …