8 Best Practices To Increase Your Website Traffic
Ever since the first-ever website was published on the internet last August 1991, a lot has evolved technologically and online. According to a published collective report on internet statistics for 2019, as of early this year, there are over 1.94 billion sites around the world! There’s basically a website for anything – fashion, travel, food, …
Publishers’ Benefits to Using the In-demand Programmatic Today!
According to the released annual digital report by We Are Social and Hootesuite, Philippines is currently ranking first in the most time spent online globally, with an average of about 10 hours a day online. This exceeds the global daily average of 6 hours and 42 minutes. This just shows how people are now spending significantly …
How Data Can Help Marketers Spend Less And Earn Higher Quality Engagements
The era of advertisers relying on assumptions to identify their audience has now passed by as we now live in an age where everything can be quantified and measured. The integration of data with digital media has opened a world of opportunities for marketers and brands alike, now being able to reach the right audience …
How Partnering with an Ad Network Drives Growth to Publisher Revenue
You’ve heard success stories of people earning through blogging and you think to yourself, “how do they do it?” By visiting their website, you can see sponsored articles and ads in every corner. Just like in traditional media — magazines and newspapers, advertising is the bloodline of publishers. But how can you reach those big …
Innity PH Engages in the Country’s Biggest Retail Conference as a Media Partner
Innity Philippines participated as a media partner for the 26th National Retail Conference and Expo (NRCE), the biggest and longest-running retail conference in the country, last August 15-16 at the SMX Convention Center in Pasay. This year, NRCE centered around the theme “Retail Reimagined,” which highlighted the different trends, innovative strategies, and platforms relevant to …
8 Digital High Impact Ads Brands Will Use this Quarter
When Google’s browser, Chrome, implemented its blocking of annoying and intrusive ads in 2018, advertisers are forced to adapt. Consumers are increasingly frustrated with ads that disrupt their experiences when browsing online which is why Chrome has led to filtering out sound-on auto-play and pop-ups. Online ads can either be a hit or a miss. …
Innity PH’s First Workshop Puts the Spotlight on the Best Practices in Digital Marketing
With various platforms available online, how can businesses navigate the digital landscape and use it to their advancement? What are the best practices in the digital industry today that marketers should work on to keep themselves in sync with the ever-changing innovation? These were the topics discussed at DigiTalk 2019 held last June 20 at …
Innity PH Encourages SMEs to Utilize Content Marketing to Captivate Its Target Audience
MANILA – Innity Philippines was a speaker at the 8th Philippine SME Business Expo and Conference (PHILSME), the country’s largest business to business expo, conference, and networking event for small and medium enterprises, on May 2-3, 2019 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City. SMEs make up 99.6% of the …
Innity PH shares insights on the state of brand loyalty in today’s new generation
MAKATI– Innity Philippines shared their knowledge and insights about brand marketing, specifically brand loyalty and consumer behavior at the 6th Content 360 marketing conference last April 26, 2019 at Dusit Thani Hotel. Image is sourced from Learning Curve’s Facebook page (https://www.facebook.com/iluvlearning/photos/a.10156966041317597/10156966042952597/) The age of disloyalty is upon us and has been upon us since the …
Innity Organizes Growth and Monetization Digital Workshop for Publishers in Malaysia
Innity held its first workshop for over forty online publishers in Kuala Lumpur on 30 April 2019. The workshop was focused on helping publishers navigate the intricate web of online advertising which includes yield management, data monetization, self-serve advertising platforms, and more. Here are some of the highlights: 1) Focus on brand safety and user …