• Industry Round Up – Viewability

    August 23, 2016

    Viewability is a common word used in digital advertising industry. It is a metric designed to gauge which digital ads are actually viewable or seen by a site user when served. This metric is important for all parties because it acts as a standard on how digital ads is bought and sold, a so-called currency of the industry. We’re here this

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  • A Day in the Life of an Art Director in Innity

    August 19, 2016

    Let’s get to know Patrick! He’s the Art Director in Innity!  So, can you tell us what an Art Director at Innity does? My job scope has a lot to do with producing innovative ideas for visual elements; such as campaigns, websites and branding. At the same time, directing and giving out opinions to the creative designers in order to improve each

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  • Innity’s Campaigns of the Month [July]

    August 11, 2016

    Once again, we’d love to share with you some of our creative campaigns for the previous month, July. Scroll down and click to check em’ out! Rimowa – A Legend Grows New Wings Rimowa promoted their campaign using one of our ad unit, Innity Lightbox, as we believe that it displays the campaign best. There are 3 different tabs

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  • Oh Rio!

    August 9, 2016

    It’s the time of the year to host a party again ! (shhh.. work hard, play hard okay?) In conjunction with the Olympics in Rio, we hosted a party filled with colours at Ikki, TREC on the eve of the Olympics. We want to thank Wiko for sponsoring us such cool prizes and everyone who came for the party! We hope

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  • [Case Study] McDonald’s Malaysia runs multiscreen campaign effortlessly

    July 29, 2016

    McDonald’s Malaysia is one of the famous fast food restaurants in Malaysia. They created a fun contest and opted to use Innity’s new product, Responsive lightbox to run their campaign. You should see for yourself how easy it is to do branding online. Check out the full case study here.

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