• Innity’s Campaign of the month for June

    July 20, 2016

    This month, we will showcase some of our creative ad campaigns that we did in June. Interested to know how the brands worked with us? Check out the ads below!   Universal Studios Singapore Soak Out Resorts World Sentosa worked with Innity to promote their latest Universal Studios event by using the Innity Site Take Over ad unit. The ad

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  • Industry Round Up – Native Advertising

    July 19, 2016

    When you see the phrase “native advertising” – do you think of content marketing and wonder what’s the difference between that and native advertising? No doubt, it is a tricky practice as there are a lot of marketers and agency executives inaccurately using content marketing and native advertising. This month, we’ve decided to share with you a lil’ bit on

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  • July 2016: POPA Channel Hong Kong is Innity’s Featured Publisher of the Month

    July 18, 2016

    POPA Channel, originally started up in a Facebook page and a YouTube channel in April 2015, which was founded by 5 ordinary parents devoted to promote positive parenting by sharing their research on academic journals and knowledge of parenting and children development through simplified and creative ways – video and animated images. Name: Harold Leung  Position: Co-founder for POPA Channel

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  • A Day in the Life of a Regional Ad Operations Manager in Innity!

    June 30, 2016

     Image Credit: C4D Lab Everybody, meet Phooi Yee! She’s our Regional Ad Operations Manager at Innity!  So, can you tell us what a Regional Ad Ops Manager at Innity does? Basically, I oversee the day-to-day operations and yield management across all countries. This involves campaign performance optimization, identifying and implementing enhancements and so on to make sure all campaigns perform

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  • Industry Round Up for June: Data Management Platform (DMP)

    June 21, 2016

    With the current technological advances in data-driven marketing, data management platforms have emerged to assist marketers, publishers, advertisers and other businesses. Now that a large quantity of customer data is increasingly available to many marketers, it also means a bigger pressure to make data pay off with visible results. Because we know how important and useful DMPs can be, today, we’d like

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