Campaigns We Love
Here’s a lil taste on what we’ve been up to last month. Check out the campaigns we did for some of the brands around the region. Click on the Demo to view our propriety ad formats in action! Health Promotion Board Anti-Smoking Shisha Advertiser: Health Promotions Board Agency: OMD Singapore Network: Audience Network Country: Singapore [...]
Kapanlagi is Innity’s Website of the Month!
Kapanlagi.com is Indonesia’s largest entertainment lifestyle site focusing on news, celebrity gossip, movies, music, games, sports, women, and the community. Kapanlagi has been under Innity’s network since December 2009. The website has over 100 million page views and 10 million unique visitors a month. This time around, we chatted with Dhemy Larasati, VP Sales & [...]
We will be at ad:tech Singapore 2012
Ad:tech is the biggest annual digital convention in Asia that brings together advertisers, agencies, online publishers, and technologies. (More Details) Where: Suntec Singapore International Convention and Exhibition Centre When: 13-14 June 2012 Innity participated at ad:tech last year amongst the region’s industry top names. It was a success and we got to share our latest [...]
Viewability Better Than Clicks
Original article from MediaPost Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. Rather, new findings from comScore and Pretarget — both of which market ad targeting services — show a stronger correlation between ad “viewability” and hover time, and [...]
Hello Hong Kong and China!
Innity, South East Asia’s leading online interactive marketing provider, today announced the opening of a two new offices in Hong Kong and Shanghai as part of the company’s continued geographic expansion initiative to increase its presence in Asia Pacific, as well as to tap into the country’s huge digital growth potential. Innity now has presence [...]
Appy Times
In case you missed the announcement, late last year, Innity was certified as an Advertising Provider on the Facebook Platform after we signed the Platform Terms for Ad Providers that governs advertisement quality and data use. This means that we can serve ads on Apps available on Facebook such as Gourmet Ranch, Zoo World 2, [...]
DiGi WWWow Awards
We’re super excited to see that Digi brought back the highly successful Internet Awards – the WWWOW Internet For All Awards 2012 for the second time to recognise Malaysia’s top in social media, digital content and web commerce. Innity is once again one of the sponsors for the Awards and this time around, we are [...]
Innity Joins IAB Singapore Leadership Council
Great news! Our very own Arshan Saha, Regional Director of Innity, has been nominated to the Leadership Council of the Interactive Advertising Bureau (IAB) Southeast Asia Singapore Chapter for the first time! Formed in June 2009, the IAB Singapore was created to raise the profile of the digital industry and promote the investment in interactive [...]
How TV Will Change The Game For Digital Marketers
From Adoi TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper [...]
Campaigns of the Month!
Here are a couple of campaigns that we’ve executed recently. Click on the link to take a look at the ad formats in their full glory! The first campaign uses the Lightbox ad unit while the other one uses the Balloon ad format. Let us you what you think! Estee Lauder’s Advanced Night Repair Advertiser: [...]
