Innity Blog – Online MarketingOfficial Blog of Innity Corporation Berhad

Innity unveils cutting edge retargeting technology

We are very happy to announce today the launch of our new,  innovative Retargeting Solution.

The main objective of this initiative is to enable advertisers to re-engage highly qualified users who have already shown an interest in their brand resulting in up to five times better conversion rates than any other targeting feature.

Innity’s retargeting technology offers an advertiser three Reasons to drive their e-commerce platforms:
• Revenue – Brings visitors back to the client’s site resulting in better conversions and ultimately higher revenue potential.
• Retention – Uses retargeting to draw customers back to the client’s site to retain them as regular site visitors
• Recognition – Retargeting advertisements keep the client’s site and brand name top of mind with their target audience as they browse the Internet when in a phase of consideration between competing brands.

Currently, a large number of people steer away from a site without taking any action and in this economic climate, businesses cannot afford to lose these potential leads. Instead, they will need to ensure that their customers have top of mind recall for their brand to remain competitive and this is exactly what the retargeting technology is able to offer.

“With the limited scalability of search, many of our advertisers are looking for additional solutions to help increase revenues efficiently, and are finding immense rewards with targeted display ads and conversion tracking”, said Innity CEO, Mr. Phang Chee Leong. “With our unique approach and exclusive technology, our ambition is to enable our clients to find their audience in an optimum manner by locating these individuals who are actively looking for and contemplating a purchase on the internet irrespective of where and when they are online and driving them to make that purchase.”

The launch of retargeting is another step as Innity continues to expand its array of efficient online marketing technologies thus highlighting its commitment in exploring such opportunities through a versatile combination of online media proficiency, industry expertise, bleeding-edge technology along with sophisticated modeling and analytical tools.

Let’s get engaged!

We have just launched our new product – the Engagement Bar! It’s a revolutionary ad format that allows brands to fully utilize online ad space by making it a very interactive and engaging experience for their audience.

Airasia was the first brand to explore on this highly engaging ad format combining Youtube, Facebook, Twitter, Holiday Promotions as well as Traffic Generating Tools into a single Engagement Bar banner. It proved to be an extremely successful online campaign reaching a high level of interactivity of the brand with its target audience. Check the demo here: http://network.innity.com/sample/bar/airasia/campaign.html.

The Engagement Bar has another strong advantage – a very strategic location at the bottom of the browser page. It attracts its audience by the convenience and interactivity of the banner that stays there even when the user scrolls up or down the page. Innity tracking technology allows to measure every single interaction made on the Engagement Bar accurately tracking impressions, clicks, expansions, as well as duration and viewership of the videos and its additional features.

“Internet users are getting sophisticated and to get their attention we have to be a step ahead in the market utilizing our technology to always come up with new fresh products that benefit brands  and attract the audience. The Engagement Bar is a great opportunity for brands to fully leverage on its engaging features and a useful tool for consumers to interact with the brands and even make purchases”, added Innity CEO, Mr. Phang Chee Leong.

The engagement bar is the latest addition to Innity’s fantastic Cost-Per Engagement (CPE) product line. Engagement here is defined as a user response to the online advertisement through the act of experiencing the features of its particular format. Some of those CPE products include light box and dynamic in-text formats, which themselves alone have taken the South East Asian Digital Market place by storm. As opposed to the traditional online display ads, these formats are more entertaining and full of useful features. Moreover, they are user-initiated, which means that it is only upon user’s decision that these formats start interacting and engaging with the user.

INNITY Digital Workshop for Tourism Malaysia, 2010

Innity has recently conducted a workshop for the Tourism Malaysia Marketing Team to share the knowledge and insights on “Online Marketing” and how it works. In half a day we managed to touch all of the following topics:

-The Internet and how it started
-Digital Marketing
-Online Market Research
-Display Advertising
-Social Marketing
-Search Engine Marketing
-Search Engine Optimization
-Mobile Marketing
-Web Development
-Analytics
-Tracking and Measurement
-Etc

To say the least, it was a very positive experience, especially thanks to such a receptive and curious audience. Interesting questions, acute comments and above all the strive to learn more about the digital industry made it a very productive and interesting workshop. We had a lot of fun and hope to conduct more workshops for our clients in future!

Here’s our photo-report:

AD:TECH 2010 Post-Event

Ad:tech-Singapore has become one of the most important events of the year for the South East Asia Digital Media Industry and we couldn’t miss a chance to participate in this must-attend event as well.
Having made its 3rd appearance at the exhibition, Innity had a great feebdack from the visitors. Exhibition gave us an excellent platfrom to present our services and share the advantages of our innovative products.
Overall, the event hosted more than 1500 industry professionals. A total of 41 exhibitors and sponsors showcased their products and services at the exhibition and we heard from 77 top-notch industry speakers, one of which was Mr. Arshan Saha, Country Manager @ Innity.
“In line with Ad:Tech Singapore 2010 providing a global perspective, the event this year saw more than 40 per cent of the attendees coming from abroad over the two days – a sharp increase from the number of overseas participants last year.
With diverse backgrounds and various geographical representations, the ad:tech environment proved to be an ideal networking and business platform for marketers to share global best practices”.

It was a great pleasure to meet so many new faces as well as see some of Innity’s old friends. We would like to thank all the visitors who came by our booth and expressed their interest in our products as well as organizers for making Ad:Tech better and more happening year after year. We had a lot of fun and we are already looking forward to Ad:Tech 2011 next year!

Why Wi-Fi advertising is HOT

It’s no secret that Innity has recently launched WiFi advertising. We’ve already run quite few campaigns that proved to be a great success. Why? Because advertising at free Wi-Fi hotspots gives us the chance to capture people’s attention even before they go online. Here’s how it works.

Free Wi-Fi is becoming a necessity for all coffee shops and restaurants to attract young executives who enjoy surfing the web while having coffee or a meal. Some places have set up platforms for advertisers to tap into this target group and grab their exclusive attention for 30 seconds before they get connected to the web. This avenue provides great advertising potential for marketers.

In the second half of 2009, advertisers in Malaysia began to explore this method, called “Wi-Fi advertising”. This breed of advertising is described as a marriage between ambient and digital advertising, an attention board that guarantees viewership before the user gets connected to the digital world.

Wi-Fi advertising is a hybrid of online and offline advertising. Allowing free internet access at the most popular places around Malaysia, such as Starbucks, Coffee Bean, Secret Recipe, Pizza Hut, etc., Wi-Fi advertising can seamlessly be integrated into campaigns and benefit them with its niche audience reach, guaranteed viewership, fine geo-targeting, and formats that users are bound to watch before they browse the internet.

Advertising at free Wi-Fi hot spots is a unique way for marketers to exclusively reach the attention of their prime target audience, whose attention is otherwise difficult to grab as they are mobile, and spread their attention around.

Wi-Fi users can be divided into three major categories:

• PMEBs (professionals, managers, executives and businessmen) — With roles in management, these are affluent mobile professionals. Outside business, they focus on growing their assets and rewarding themselves and their families with the spoils of their hard work.
• Trendsetters — They are in their late 20s and early 30s. They are hitting strides in their careers and moving up the income ladder to wield their discretionary spending power. If it’s new and hip, they’ll buy it — and influence others to follow their lead.
• College youth – They are the urban upper class aged 18-25. They are outspoken, socially active, and adventurous. These users are confident, mobile, and upwardly motivated. They are the affluent professionals of tomorrow.

Now as we have this reach, it’s a matter of capturing their attention and turning them into customers and brand advocates. Mandatory watch is very helpful here, but attention must be drawn to the quality and creativity of the ads, so as to avoid falling under the same trend online advertising faced some years ago, where users became immune to ads over time.

Another strength of Wi-Fi advertising is its fine geo-targeting. When users connect from hotspots, we have the advantage of knowing their exact location; hence we’d be able to identify how close they are to the nearest store which sells an advertiser’s product. This gives us an opportunity to influence consumers to go to that store, which could be just a few steps away.

Advertising at free Wi-Fi hotspots is a gateway to users that gives marketers the ability to capture their attention even before they connect to internet. Being mobile and always connected is not just trendy, it’s becoming a necessity, and Wi-Fi here is the best solution — it offers users free internet access and gives marketers their prime audience reach.

Happy Chinese New Year!

DEAR FRIENDS!

As we usher in the year of the Tiger, Innity is set to achieve greater heights as an innovative advertising network with new products and features which are of significant value to you.

We look forward to another successful year with great enthusiasm after having become the first company in Asia Pacific to be a member of the International Advertising Bureau (IAB), the first in Asia to obtain BPA Worldwide ad server system certification and the first to introduce “Pay for Engagement” model in Asia.

These achievements could not have happened without your continuous support and understanding, therefore we would like to take this opportunity to thank you again and wish this Chinese New Year brings shining luck, flourishing prosperity and greater success in all your endeavors.

Gong Xi Fa Cai & Happy Chinese New Year !

Warmest wishes,
Innity Team

Advertising anticipations on where 2010 will take us

Looking back at 2009 makes you think “Thank God, this year is over”. It was not an easy year for the advertising industry; nevertheless online advertising suffered the least!

Whereas the main focus of 2009 for online marketers was instant-ROI-driven, 2010 is promising to have more meaningful and creative campaigns based on better pre-campaign consumer analysis.

Successful marketing campaigns are not only measured by how many people saw your ad, but how many people you turned into advocates for your brand as they spread the word about your campaign. This is something online knows best about, as we enter the viral era. 2010 should see digital marketers having more authority for marketing strategy decisions, as the marketing board will come crying: “Help! We need to go digital!”

The internet has blessed marketers with a platform where people are willingly expressing and sharing, as they connect to others of similar interests. People from all ages, interests and genders are segmented into thousands of groups and millions of sites, waiting to be connected with someone who leads them.

These online customers are smart, sophisticated, selective, brand-oriented and know an ad when they see one. In 2010, they will be going for meaningful and engaging advertising that has a purpose that they would connect to.

Anticipations are higher as we expect brands nowadays to be our trendy friends who improve our lives through their products. This brand-relationship is created by marketing, mainly through repetitive messages on traditional media. The anticipation from consumers is an opportunity for brands to fulfill it with a wide range of online ideas that connect marketing with creativity and technology. Marketers have got everything at their hands to make things come true.

Sophisticated technology is opening all kinds of doors for marketers to make engaging advertising that creates experiences, not just one way messages. We are moving towards advertising with a meaning, which is trendy, simple, and easy to share. It’s a 3C advertising model that makes campaigns successful by having:

1. Content that the audience can relate to — what the campaign is about
2. Context in which they can participate through — the media for the campaign
3. Continuity of a campaign that gives them reason to spend more time participating and engaging with the brand.

Besides measuring bliss, technology now allows marketers not only to trace customers’ demands and behavior but also respond to them straight away. Advertising is moving towards a so-called “nowism”, where everything is about what is happening now and the immediate response to it.

Overall, 2010 is promising to be a refreshing year for the online advertising industry. With the quickening pace of change, technology is getting more sophisticated, giving us more features to create interactive and engaging ads. 2010 campaigns will give users more positive experiences of interacting with the brand.

Merry Christmas and Prosperous New Year!

DEAR FRIENDS

2009 has been an astonishingly progressive year for Innity as a whole thanks to the several accomplishments that we have managed to achieve. In times of recession, Innity have not only strengthened foundations but gone on to surpass targets in developmental growth as an innovative advertising network.

Our unprecedented achievements for 2009 include:

	Kicking off the year with our Regional Performance Network which provides quality content with a strong focus on the “Pay for Engagement” model.
	The first company in the Asia Pacific to become a member of the International Advertising Bureau (IAB), a platform for educating member companies on the values of interactive advertising.
	The successful launch of WiFi advertising in over 300 outlets in Malaysia. Since its’ launch in July 2009, major eateries and cafes like Starbucks, Coffee Bean and Old Town have been collaborating with us on advertising through their free WiFi service for consumers. This is a giant leap forward in successful targeting of certain niche audiences.
	Obtaining BPA Worldwide‘s ad server system certification and also being the first firm to do so in Asia. BPA Worldwide is a media auditing company that helps firms with their audience insights and turning it into a competitive advantage.
	Groundbreaking performances at events such as AdAsia and Ad:Tech. Turnouts were encouraging despite the recession while feedbacks received from delegates and visitors were very positive.
	Smooth opening and great response from our new offices in Indonesia and Singapore. Next year will see us opening a third setup overseas.

Overall, it has been an amazing year for us at Innity with traffic hitting more than 2.1 billion impressions per month. These accomplishments have spurred us to scale even greater heights come 2010 so till then, thank you for believing in us and being part of our outstanding achievements. Happy New Year!

Warmest wishes,
Innity Team

Post Event: SGN Digital: marketing

SDM is back, bigger and more exciting with brands, agencies, publishers and service providers that gathered to share, network, learn and do business.

This Conference took place on November, 24 this year and hosted more than 30 speakers. The topics ranged from email, online advertising to social marketing. Event was rounded up with networking parties.

Innity didn’t miss a change to participate in this conference. We took part in the event as exhibitors and also went for Speaker’s Session where Mr. Arshan Saha, Regional Business Development Manager at Innity presented “Online Media Planning Through The Lenses Of A Successful Case Study: Samsung Corby”.

The whole event was a great success for Innity. We had an opportunity to meet a lot of interesting people from the industry, share our visions and opinions as well as look back and evaluate all our achievements for 2009.

About the event: Saigon Digital Marketing (SDM) is a series of Vietnam’s largest digital marketing events produced by Ninety Media Group with two biannual shows and four quarterly gatherings to update audience emerging trends from the digital world. More than a conference or exhibition, SDM is a community attendees would return year after year to connect with their existing vendors and clients beside new networking opportunities.

AdAsia post event

AdAsia 09 took place in KL this year, sharing knowledge, expertise, and last but not the least – contacts. It was an exciting event for us as well, which gave us an opportunity to see our old friends and to get to know new ones.

As a whole, this event brought 630 delegates from 23 countries – South Korea, India, Pakistan, Singapore, Taipei, Philippines, Japan, Indonesia, Thailand, Sri Lanka, United Arab Emirates, Bangladesh, Hong Kong, Nepal, Vietnam, Australia, Germany, USA, UK, Mauritius, Poland, Kazakhstan and host country Malaysia. This multinational team of media people made it an unforgettable experience of sharing ideas and expertise.

AdAsia’ aim has been, and remains to expand and raise strategic thinking and creative bar, to improve the role that brands play in improving lives and broadening horizons, to redefine markets and to reach more consumers. These three days of blast among media gigs saturated with conference sessions, networking lunches, tea breaks and dinners hosted by sponsors definitely made it.

Innity participated in this event as an exhibitor introducing delegates and visitors into our business and products. Our core motive in this business is to make our clients’ campaigns more efficient and accountable, so this time we featured our Performance Network and unique ad formats developed by Innity.

It was also a great chance for us to thank once more Mr. Glen, the CEO of BPA Worldwide and Mrs Doreen Chan, General Manager of Asia Pacific Region, BPA Worldwide, for their excellent work they did certifying our ad serving platform. We were fortunate enough to have them as our neighbors at the site.

Other exhibitors sharing the site were Celcom, Aljazeera, The Sun, Malaysia SME, etc. Conference was wrapped up with a farewell dinner hosted by the Indian AA, which will host the next congress in New Delhi in 2011. Vietnam has made a bid to host AdAsia in 2013.