Happy Chinese New Year 2012!
We at Innity would like to wish all our Chinese friends Gong Xi Fa Cai! May the year of the Dragon bring you much vitality, prosperity, health and joy! To the rest of our friends, happy holidays.
The Star: Ad market bucks the trend
Derived from The Star The industry is expected to outpace global economic growth despite the eurozone and US woes THE outlook for the Malaysian advertising market for 2012 is positive even with the problems besetting the eurozone and the United States. In fact, even globally, the ad market is expected to grow at a faster [...]
Innity Becomes Certified Rich Media and Ad Network Vendor for Google’s DoubleClick Ad Exchange Platform
Google’s DoubleClick Ad Exchange Real-Time Marketplace is now available through Innity for better online media buying Innity, South East Asia’s premier advertising ad network, today announced that it has completed the certification process to become a certified Rich Media and Ad Network vendor for Google’s DoubleClick Ad Exchange Platform – the Real-Time Bidding platform for [...]
Why Engagement Trumps Clicks
By Ariel Geifman via imedia Measuring brand effectiveness with clicks reminds me of so many other well-known fallacies: Home prices will always continue to skyrocket, nuclear energy is relatively safe, and one can quit smoking in a day. Likewise, advertisers seem to keep convincing themselves that clicks are a good measure of online branding. Unfortunately, [...]
Nothing like the Lightbox
Have you heard of the Lightbox? It’s Innity’s propriety ad format developed by our awesome team of techies. If you’re not familiar with the Lightbox, today, let us get you acquainted… Introduced in 2009, we rolled out the Lightbox to excited clients and eager publishers. Armed with a range of interactive features in Rich Media [...]
Introducing the newly created Innity Universal Tag
If you’re one of our publishers, read on! Innity is introducing the newly created Universal Tag – an easy to use standard approach for delivering the ad tags, a tool for improving the overall performance of publishing ads across the web. The Universal Tag is specially created for Innity customized ad tags to be generated [...]
The Only Constant is Change
Derived from Adoi By Matt Sutton, CEO Aktiv Digital According to the IAB report internet ad revenue for 2011 is expected to cross a record $30 billion this year. 15 years ago this number was a mere $267 million. This phenomenal growth can be attributed to only one factor, change. What has changed? Everything has! [...]
What men want online
Derived from Marketing Interactive Men in Asia are more likely to prioritise their jobs over love and are extremely focused on their work, career and earning money. Brands need to provide a distraction, or assistance needed to make tough choices if they want to reach them, says a new study. The new study by Microsoft [...]
INNITY LAUNCHES PRE ROLL VIDEO AD NETWORK IN SEA
via @DLIB MAGAZINE SINGAPORE Innity advertising network has launched its ground-breaking pre roll video advertising offering through its partnership with RazorTV and Stomp. This will enable brands to reach their audiences with highly effective video and display advertising, ensuring the best results possible for both advertisers and marketers. According to eMarketer, nearly one third of [...]
