• Publishers’ Benefits to Using the In-demand Programmatic Today!

    September 12, 2019

    According to the released annual digital report by We Are Social and Hootesuite, Philippines is currently ranking first in the most time spent online globally, with an average of about 10 hours a day online. This exceeds the global daily average of 6 hours and 42 minutes. This just shows how people are now spending significantly more time online and why

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  • How Data Can Help Marketers Spend Less And Earn Higher Quality Engagements

    September 6, 2019

    The era of advertisers relying on assumptions to identify their audience has now passed by as we now live in an age where everything can be quantified and measured. The integration of data with digital media has opened a world of opportunities for marketers and brands alike, now being able to reach the right audience with tailor-fitted messages. In a

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  • How Partnering with an Ad Network Drives Growth to Publisher Revenue

    August 30, 2019

    You’ve heard success stories of people earning through blogging and you think to yourself, “how do they do it?” By visiting their website, you can see sponsored articles and ads in every corner. Just like in traditional media — magazines and newspapers, advertising is the bloodline of publishers. But how can you reach those big brands and convince them to

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  • Innity PH Engages in the Country’s Biggest Retail Conference as a Media Partner

    August 27, 2019

    Innity Philippines participated as a media partner for the 26th National Retail Conference and Expo (NRCE), the biggest and longest-running retail conference in the country, last August 15-16 at the SMX Convention Center in Pasay. This year, NRCE centered around the theme “Retail Reimagined,” which highlighted the different trends, innovative strategies, and platforms relevant to the industry in order to

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  • 8 Digital High Impact Ads Brands Will Use this Quarter

    July 29, 2019

    When Google’s browser, Chrome, implemented its blocking of annoying and intrusive ads in 2018, advertisers are forced to adapt. Consumers are increasingly frustrated with ads that disrupt their experiences when browsing online which is why Chrome has led to filtering out sound-on auto-play and pop-ups.  Online ads can either be a hit or a miss. Although intrusive ads catch users’

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