Innity Blog – Online MarketingOfficial Blog of Innity Corporation Berhad

Meet us at AdAsia09

Where: Kuala Lumpur Convention Center, KL, Malaysia
When: 23rd & 24th October, 2009

Along with its rapid growth and development Innity doesn’t miss chances of participating in the most important and influential events in online marketing and advertisement industry. After having a blast at Ad:Tech 2009 in Singapore Innity is now looking forward to an exciting upcoming event, AdAsia09, which is taking place this year in KL, Malaysia.
The redefinition of Asia’s global reorientation in view of the socio-economic challenges pervading the continent is the theme of the 26th AdAsia 09.
With much of Asia facing unprecedented economic, environmental and political challenges, the Congress with its topic Asia-Redefining the Future promises to explore the immense role that communications can play in reaching the world’s greater influencer – the ordinary consumer.
This event takes place in various countries in Asia under the auspices of Asian Federation of Advertising Associations (AFAA). It is the largest advertising, marketing, communications and media congress held in this region since 1958. The congress attracts more than 1,000 advertising professionals in Asia and throughout the world and Innity is proud to be on the list.
Its aim has been, and remains to expand and raise strategic thinking and creative bar, to improve the role that brands play in improving lives and broadening horizons, to redefine markets and to reach more consumers.
Innity is looking forward to this exciting event where we will have an opportunity to share our rich knowledge and experience of online marketing as well as about our new exciting products.

See you there!

Selamat Hari Raya Aidilfitri!

The month of Ramadan is a special period for not only our Muslim friends but for all Malaysians as we look forward to celebrating Hari Raya. On top of satisfying our taste buds with “buka puasa” cuisines at a nearby Ramadan Bazaar, we are indeed looking forward to the coming “balik kampung” holidays.

So let’s take this opportunity and wish each other Selamat Hari Raya Aidilfitri!

Warmest wishes,
Innity Team

BPA Worldwide Contracts first Ad Serving System Certification in Asia

Beijing, China September 9, 2009 – BPA Worldwide, the global leader in auditing media, recently announced that Innity, Malaysia’s premium advertising network and a market leader in online advertising in South East Asia, signed up for BPA Worldwide’s ad server system certification. This is also the first ad server system certification conducted by BPA Worldwide in Asia.

BPA Worldwide’s ad serving system complies with all Interactive Advertising Bureau (IAB) guidelines and provides additional systems verification that goes above and beyond the IAB requirements. Some of those added benchmarks include a disaster recovery/business continuity process review, behavioral/activity-based filtering procedures and the reporting of the time at which data is considered final.

Innity Campaign Management System is a robust platform for delivering campaigns that provides transparency from the macro to the micro, with real-time reporting. Its ad system delivers measurable and scalable results based on the effectiveness of its advanced optimization technology.

“Advertisers attach importance to the accuracy and transparency in their digital campaigns,” said Glenn Hansen, President and Chief Executive Officer, BPA Worldwide. “We are glad that Innity signed up for BPA Worldwide’s membership. It is the first ad server system certification conducted by BPA Worldwide in Asia, which opens a new chapter for our growth in this promising market.”

According to recent IDC research, Asia showed an overall increase in online ad spending in Q2, 2009.

“Third-party verification further proves Innity’s commitment to its clients. BPA Worldwide’s audit enables Innity’s advertising and publisher clients to have greater confidence in its reporting data,” added Hansen.

BPA Worldwide’s ad server system certification includes an in-depth examination of the end-to-end ad serving process. It verifies compliance with established IAB guidelines validates accuracy of ad serving and counting mechanisms, provides insight to management that systems are working as they should and promotes credibility of the system within the market. It also certifies other elements of the transaction stream. BPA Worldwide’s ad server system audit findings could facilitate revisions of systems/processes to improve services and enable improvement to existing Guidelines.

About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,800+ media properties—including over 1,700 B-to-B publications, more than 300 consumer magazines, 150 newspapers, 450+ web sites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

Partnership with International Publishers signed

We have recently signed up several International publishers, adding new channels and excitement to Innity network. Innity welcomes and looks forward to our partnership with E-buddy, Glam Media, Goal.com, My Space, i-TV, World Wresting Entertainment, Oberon Media. Also, we partner up with two huge renowned networks AdConion and Ad2One. Along with them, they brought several publishers like Wallpaper, Guardian.co.uk, iTV etc. Below is an introduction of some of the publishers.

E-buddy web messenger
E-buddy web messenger is a high traffic site that reaches over 22 Million unique visitors, 70% of them are ranged between 13 – 24 years old. These young audiences love music, keen in latest trends like mobile phone gadgets, sports, clothing, travel and entertainment. They are web savvy and do engage in online advertising. Here, E-buddy is able to target your audience according to Male or Female, depending on your requirement. Messenger ads drive better CTR as it comes right upfront, displaying when you launch your messenger.

Glam Media
Glam Media is the biggest Female Network in the world with 4.5Million Pageviews and 710,000 Unique Visitors in Malaysia. Being a combination of content and blogs for fashion, beauty, celebrity entertainment and living targeted at savvy, intelligent women with high spending power. This channel is suitable for all female related products.

Goal.com
Goal.com is popular among all football lovers, covering everything related to football news, gossips and latest scores and updates. It reaches over 10 million unique visitors worldwide with 70% of their audience are mainly football male fans aged between 25 and 44 years old.

My Space
My Space has a huge phenomenal audience reach with 923Million pageviews in Malaysia only. It is mainly entertainment based content for web savvy users who uses this channel for their music & entertainment updates. Also, it is a way to create a profile for themselves on this channel, especially aspiring musicians or artists. User who surfs on this channel usually spends a lot of time listening to music, keeping update of the latest songs. My Space key advertisers are record labels, film distributors, youth targeted products.

i-TV
i-TV is UK’s biggest commercial television network reaching over to 540,000 Pageviews in Malaysia solely. It’s TV network programming that covers a complete range of TV genres like drama, entertainment, news, sports and children’s program etc. i-TV provides a range of new media and interactive services via internet, mobile phones and broadband. This channel is targeted towards users who are interested in international entertainment such as Xfactor and Britain’s Got talent and also towards expats from UK staying in South East Asia. i-TV’s key advertisers are usually from industries like Travel, Platinum finance, Sports and Entertainment.

World Wrestling Entertainment
World Wrestling Entertainment is a very popular site among wrestling fans. It has everything you want to know about the wrestling sports, current matches, videos, pictures, news and even wrestling fans merchandises. This site is targeted at wrestling fans, people who enjoys watching wrestling, muscular bodied stars.

Oberon Media
Oberon Media is a young casual game site targeting youths, mainly females. Through this site, user can reach multiple gamers on different networks, allowing them to be social networking and challenging their friends at the same time. As the users gather here to play games, there is a significantly high CTR for ads displayed during their gameplay. In Malaysia alone, pageviews can reach up to 4.2Million. This channel is targeted at web savvy individuals who engage with online advertising, suitable for advertisers whose products are technology and entertainment based.

Innity is back in Ad:tech 2009 Singapore!

Innity has recently participated in the globally renowned Interactive Advertising Event – Adtech 2009 Singapore again. Last year, we had a great response from the event and enjoyed every moment there.

Even with the economic downturn, there was a very encouraging turnout with more than 1,680 attendees, mainly Singaporeans taking up76% of the crowd, 5% Malaysians and the rest from regional countries like Japan, Indonesia, India, Thailand, China etc and Europe & UK.

29 exhibitors showcased their latest products and services to publishers and agencies. It was a great synergy of creativity, digital and mobile technologies.

This year was no exception for Innity; we had overwhelming response from the crowd. Innity’s booth stood out from most of the rest with our nicely designed booth setups. Our team had a great time sharing our latest digital services and products with the keen crowd. These include Premium & Performance networks.

Overall, it was a success for both Innity and Adtech 09. And we will be back next year!

New Publishers: Thinkproperty

Performance Network brings in Thinkproperty as our new publishers.

Upon finalizing the final details of the partnership, Thinkproperty shall join the ranks of our premium publishers sites.

Thinkproperty is Malaysia’s most state-of-the-art property website that acts as a property marketplace platform for users featuring powerful tools such as its own messaging system, Think Mail, property forums, home loans and other site sections related to the property business.

It has a wide international audience that includes users from Singapore, UK and UAE, with an estimated traffic volume of 3 million page views per month, making the site an advertising platform of immense ad performance potentials.

For more info, visit thinkproperty.com.my

Innity joins the Interactive Advertising Bureau (IAB)

We are proud to say that Innity is a first company in Asia Pacific to become a member of the Interactive Advertising Bureau, an international association of 357 leading media and technology companies who are responsible for 80% of online advertising sales in US!

This gives us the opportunity to interact and learn with some of the most reputable online ad companies in the world effort to further improve our standards and services, as well as ensuring that our company is of international standards!

Innity Reaches Out to Real Estate Industry

Innity gives its best online marketing consultation to nascent real estate publisher Estate123.com.

Estate123.com is a leading property portal that facilitates convenient real estate trading, provides information on both residential and commercial properties and even a user-friendly platform for any users looking for roommates or a room.

The portal’s distinguishing features include virtual offices for online real-estate agents, owners and members, easy online help, and precise real-time updated property price reports.

Estate123.com also has an established web presence in Vietnam and Hong Kong, with plans to expand its user market to Singapore and China.

Upon finalizing the necessary details, Estate123.com will become part of our Sales Team’s publishers’ list and its advertising potentials open to all advertisers.

Check out their website at http://www.estate123.com.

Its affiliate sites, Pitstop.com.my and Wedding.com.my will soon be consulting Innity on the area of advertising.

Performance Network launched with its first campaign!

We are proud to announce once more the launch of our Performance Network, our new premium publisher program that offers the highest CPM rate and other comprehensive features capable of expanding the ad-serving capabilities for our network of publishers, while providing advertisers with highly targeted ad placements that generates results.

We’ve launched our first campaign on March 16 with advertiser Mudah.my.

Mudah.my is a website that serves as a user platform for easy sales and purchase of anything and everything.

The campaign features the Balloon Ad format, an exclusive ad format created by Innity that adapts the instant messenger pop-up concept, an interest-grabbing but non-obstructive ad format that is perfect for users’ ad experience.

The 2-week run-of-network campaign accesses a total of 20 sites and has a average CTR of 0.4%, an impressive result that out-performs the 0.2% industry standard.

For more info about how you can join the Performance Network, or utilize our network for your ads, log on to http://network.innity.com

Performance Network

Innity brings you the latest ad-serving network, the Performance Network.

When most Ad Networks usually hand pick their premium ad space and traffic, pays out high rates and sends the rest of remnant inventory to non-paying “defaults”, Innity’s Performance Network pays appropriate premium CPMs for those same impressions. Plus we maximise the publisher’s remaining traffic fully with CPM/CPE rates driven by real-time market competition, with no volume limits and no defaults.

Our premium publisher program gives you the highest CPM rates in the region and maximises the advertising potential of all our premium publishers’ site, while CPE means that the impressions are free and Advertiser only pays when a user engages with your ad unit. Engagement is defined when user performs an action on a rich media ad unit such as a rollover to find out more, start a flash game, viral a message to friend etc.

Meanwhile, our banner exchange program gives your website an opportunity to advertise on our exclusive high traffic and premium sites for FREE, and they are no permanent tie-ups: when we are not serving any ads on your site, you can manage your inventory to serve any of own or third party ads.

For advertisers, the Performance Network provides advertisers with multiple optimization features including Multi-Creative, Channel, Geo and Time-of-the-day/Day-of-the-week Targeting, and Frequency Cap, to expose your ads to the relevant target audiences and thus, maximizing the return on investment.

The technology behind our Performance Network consists of Innity’s AdServing and AdManagement platform, Advenue. Through a series of unique algorithmic sequences, its special features enable it to identify the audience most likely to respond to your campaign, and then automatically adjust ad placements and targeting strategies to maximize response.

Finally, our flexible payment system lets you to choose your payment option by Bank In or Cheque payment. Our 30-days payment plan guarantees your revenue accumulates to a substantial amount for collection

For more info, log on to http://network.innity.com/