Innity Blog - Online MarketingOfficial Blog of Innity Corporation Berhad

Innity is back in Ad:tech 2009 Singapore!

Innity has recently participated in the globally renowned Interactive Advertising Event – Adtech 2009 Singapore again. Last year, we had a great response from the event and enjoyed every moment there.

Even with the economic downturn, there was a very encouraging turnout with more than 1,680 attendees, mainly Singaporeans taking up76% of the crowd, 5% Malaysians and the rest from regional countries like Japan, Indonesia, India, Thailand, China etc and Europe & UK.

29 exhibitors showcased their latest products and services to publishers and agencies. It was a great synergy of creativity, digital and mobile technologies.

This year was no exception for Innity; we had overwhelming response from the crowd. Innity’s booth stood out from most of the rest with our nicely designed booth setups. Our team had a great time sharing our latest digital services and products with the keen crowd. These include Premium & Performance networks.

Overall, it was a success for both Innity and Adtech 09. And we will be back next year!

New Publishers: Thinkproperty

Performance Network brings in Thinkproperty as our new publishers.

Upon finalizing the final details of the partnership, Thinkproperty shall join the ranks of our premium publishers sites.

Thinkproperty is Malaysia’s most state-of-the-art property website that acts as a property marketplace platform for users featuring powerful tools such as its own messaging system, Think Mail, property forums, home loans and other site sections related to the property business.

It has a wide international audience that includes users from Singapore, UK and UAE, with an estimated traffic volume of 3 million page views per month, making the site an advertising platform of immense ad performance potentials.

For more info, visit thinkproperty.com.my

Innity joins the Interactive Advertising Bureau (IAB)

We are proud to say that Innity is a first company in Asia Pacific to become a member of the Interactive Advertising Bureau, an international association of 357 leading media and technology companies who are responsible for 80% of online advertising sales in US!

This gives us the opportunity to interact and learn with some of the most reputable online ad companies in the world effort to further improve our standards and services, as well as ensuring that our company is of international standards!

Innity Reaches Out to Real Estate Industry

Innity gives its best online marketing consultation to nascent real estate publisher Estate123.com.

Estate123.com is a leading property portal that facilitates convenient real estate trading, provides information on both residential and commercial properties and even a user-friendly platform for any users looking for roommates or a room.

The portal’s distinguishing features include virtual offices for online real-estate agents, owners and members, easy online help, and precise real-time updated property price reports.

Estate123.com also has an established web presence in Vietnam and Hong Kong, with plans to expand its user market to Singapore and China.

Upon finalizing the necessary details, Estate123.com will become part of our Sales Team’s publishers’ list and its advertising potentials open to all advertisers.

Check out their website at http://www.estate123.com.

Its affiliate sites, Pitstop.com.my and Wedding.com.my will soon be consulting Innity on the area of advertising.

Performance Network launched with its first campaign!

We are proud to announce once more the launch of our Performance Network, our new premium publisher program that offers the highest CPM rate and other comprehensive features capable of expanding the ad-serving capabilities for our network of publishers, while providing advertisers with highly targeted ad placements that generates results.

We’ve launched our first campaign on March 16 with advertiser Mudah.my.

Mudah.my is a website that serves as a user platform for easy sales and purchase of anything and everything.

The campaign features the Balloon Ad format, an exclusive ad format created by Innity that adapts the instant messenger pop-up concept, an interest-grabbing but non-obstructive ad format that is perfect for users’ ad experience.

The 2-week run-of-network campaign accesses a total of 20 sites and has a average CTR of 0.4%, an impressive result that out-performs the 0.2% industry standard.

For more info about how you can join the Performance Network, or utilize our network for your ads, log on to http://network.innity.com

Performance Network

Innity brings you the latest ad-serving network, the Performance Network.

When most Ad Networks usually hand pick their premium ad space and traffic, pays out high rates and sends the rest of remnant inventory to non-paying “defaults”, Innity’s Performance Network pays appropriate premium CPMs for those same impressions. Plus we maximise the publisher’s remaining traffic fully with CPM/CPE rates driven by real-time market competition, with no volume limits and no defaults.

Our premium publisher program gives you the highest CPM rates in the region and maximises the advertising potential of all our premium publishers’ site, while CPE means that the impressions are free and Advertiser only pays when a user engages with your ad unit. Engagement is defined when user performs an action on a rich media ad unit such as a rollover to find out more, start a flash game, viral a message to friend etc.

Meanwhile, our banner exchange program gives your website an opportunity to advertise on our exclusive high traffic and premium sites for FREE, and they are no permanent tie-ups: when we are not serving any ads on your site, you can manage your inventory to serve any of own or third party ads.

For advertisers, the Performance Network provides advertisers with multiple optimization features including Multi-Creative, Channel, Geo and Time-of-the-day/Day-of-the-week Targeting, and Frequency Cap, to expose your ads to the relevant target audiences and thus, maximizing the return on investment.

The technology behind our Performance Network consists of Innity’s AdServing and AdManagement platform, Advenue. Through a series of unique algorithmic sequences, its special features enable it to identify the audience most likely to respond to your campaign, and then automatically adjust ad placements and targeting strategies to maximize response.

Finally, our flexible payment system lets you to choose your payment option by Bank In or Cheque payment. Our 30-days payment plan guarantees your revenue accumulates to a substantial amount for collection

For more info, log on to http://network.innity.com/

Print Ad from a Lottery Campaign

I am always a big fan of simple ad execution, and I found this print ad totally stunning.

It was taken from the local newspaper, and the advertiser is Sports Toto Malaysia, a lottery games company. They are promoting one of their lotto-type games, which is called 6/49, where you need to pick 6 numbers from 1 to 49 to stand a chance to hit the jackpot.

The chinese words used here are “只要有恒心 數字變黃金” which literally means that persistent determination can turn numbers into gold.

What made this ad so brilliant is that you can actually find 6 numbers from this group of chinese words.

Those numbers are 23, 7, 40, 39, 44, 9 which also the jackpot numbers for draw date on December 17th, 2008 !!

Wishing you a Prosperous Lunar New Year

Widget Advertising that Works but Being Shut Down

I believe that online campaign with simple execution and prizes will always work, much more better than those involve complicated mechanism. Your audience simply does not want to read a full page long instruction so do not try to confuse them.

Early of this month, Burger King launched a campaign called Whopper Sacrifice. The campaign utilized the popular Facebook Apps platform to hit their viral objective. What you need to do is, add the application and remove 10 friends from your Facebook network through the application in exchange for free Whopper coupon.

“You love your friends, but you love the Whopper”

The friend removal is what the “sacrifice” they mean for. When you remove your friends, a notification will be sent to them, telling them they have been “sacrificed” for a Whopper. The campaign was so impactful that attracted ten of thoudsands Facebook users a day.

Unfortunately, Facebook was “unhappy” with the promotion campaign as they have violated the Facebook user policy. Under normal circumstances, no notification should be sent when you remove a friend. However the Whopper Sacrifice application posted the news feed to let others know about they have been “sacrificed”.

The application had last for one week plus before being shut down by Facebook. 233,000+ friends had been removed and 80,000+ users added the application.

The campaign ended in hilarious way but still it is fun to be a case study.

Clever and Creative Print Ad

Someone printed this and put it inside our toilet, not sure who did that, but let me show you the whole picture. It was actually from a beer campaign by Goldstar, an Israeli brand of beer.