• 3 Ways To Optimize Your Digital Marketing Spend

    January 19, 2011

    3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and social networking websites. Inspire consumers

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  • 5 digital advertising trends that will drive 2011

    January 14, 2011

    5 digital advertising trends that will drive 2011 By Rhia George, Marketing Communications Manager, Innity The digital advertising space is changing rapidly and advertisers and agency media buyers need to constantly keep up with advertising trends. How we used to operate or work will not bring about results in this day and age.  Keeping this in mind, I’ve highlighted a

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  • Why Would An Ad-Network Make Sense For You

    January 10, 2011

    Why would an ad network make sense for you? By Tashmeet Kaur, Business Development Manager, Innity To start off, what is an advertising network? Advertising networks signify many websites in selling advertising; allowing advertising buyers to reach a broad audience through run-of-category and run-of-network buys. The focal reason why an advertiser may choose an ad network lies in their costs.

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  • 5 digital advertising trends that spurred the industry in 2010

    January 6, 2011

    5 digital advertising trends that spurred the industry in 2010 By Rhia George Marketing Communications Manager @ Innity As the New Year has just begun, everyone is looking forward to new beginnings and making wish lists of what we hope the year ahead will bring us. Keeping this in mind, let’s reflect on some of the key trends in digital

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  • Why Most Digital Ads Still Fail To Work

    January 4, 2011

    Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various purposes. This follows the marketing

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