• MEET THE EXPERT: Arshan Saha’s take on what the online advertising industry holds for 2011

    January 31, 2011

    2010 has been a year of substantial growth for digital media and for Innity specifically and I, for one, truly believe that digital media in Southeast Asia has taken that much needed step towards becoming a prominent platform for advertising.  In fact, many well known advertisers have finally taken a leap of faith into online advertising thanks to the influential

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  • Innity appointed as exclusive partner for Mobile88.com’s advertising sales in Southeast Asia

    January 25, 2011

    Innity; Southeast Asia’s leading online media network, signed on an exclusive partnership with Mobile88.com; a much sought after technology website to help improve Mobile88.com’s advertising sales in the region.  The new partnership has been formed to fortify the network as a top advertising platform in Southeast Asia. Mobile88.com is an established player in the technology space providing advertisers with a

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  • The power of rich media

    January 21, 2011

    By Rhia George, Marketing Communications Manager, Innity Rich media is a powerful tool in online advertising, one that your clients shouldn’t be scared to use. It provides you with an opportunity to devise engaging, measurable and most importantly, effective ads for your customers while serving a wide variety of purposes such as direct response or brand storytelling. Next generation ads

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  • 3 Ways To Optimize Your Digital Marketing Spend

    January 19, 2011

    3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and social networking websites. Inspire consumers

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  • 5 digital advertising trends that will drive 2011

    January 14, 2011

    5 digital advertising trends that will drive 2011 By Rhia George, Marketing Communications Manager, Innity The digital advertising space is changing rapidly and advertisers and agency media buyers need to constantly keep up with advertising trends. How we used to operate or work will not bring about results in this day and age.  Keeping this in mind, I’ve highlighted a

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