December 2, 2010

    a) What are some of the key trends in the online marketing space? While the click still remains the predominant way that advertisers measure their display ad campaigns, it is not always the best measure particularly when the objectives of an ad campaign are to boost things like brand awareness or recall. In five years, we will see new metrics

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  • Making sense of retargeting as an effective marketing tool

    November 18, 2010

    The essence of advertising has changed in many ways over the last decade. Traditionally, advertisers have used print and broadcast media to tell their stories however, digital media has fast emerged as the new way of doing things and has also become a great way to market your brand. Whether you’re a large multinational corporation or a small business, advertising

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  • 10 reasons to adopt online advertising

    October 29, 2010

    Many of you may be wondering why online advertising makes sense. There are 10 reasons below why you should consider it as a serious marketing strategy for your enterprise. 1. It is inexpensive 2. To reach out to your customers effectively 3. To stay in contact with your target audience and to network 4. To provide up to date information

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  • Innity Digital Workshop (part 2) for Tourism Malaysia

    October 11, 2010

    Innity conducted it’s second digital workshop for Tourism Malaysia in Pulau Sibu of Johor to highlight the increasing popularity of this space along with it’s benefits while providing education on our solutions for the same. Through a 4 and a half hour session, the following subjects were discussed: Technology and Products – Different ways of advertising online – Formats used

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  • Vodafone’s great ZooZoo campaign in India

    October 4, 2010


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