• Why Would An Ad-Network Make Sense For You

    January 10, 2011

    Why would an ad network make sense for you? By Tashmeet Kaur, Business Development Manager, Innity To start off, what is an advertising network? Advertising networks signify many websites in selling advertising; allowing advertising buyers to reach a broad audience through run-of-category and run-of-network buys. The focal reason why an advertiser may choose an ad network lies in their costs.

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  • 5 digital advertising trends that spurred the industry in 2010

    January 6, 2011

    5 digital advertising trends that spurred the industry in 2010 By Rhia George Marketing Communications Manager @ Innity As the New Year has just begun, everyone is looking forward to new beginnings and making wish lists of what we hope the year ahead will bring us. Keeping this in mind, let’s reflect on some of the key trends in digital

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  • Why Most Digital Ads Still Fail To Work

    January 4, 2011

    Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various purposes. This follows the marketing

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  • Innity gets their “jingle” on

    December 29, 2010

    Innity, Malaysia, had it’s annual Christmas party on Friday, December 17, 2010. Being the last party of the decade, the co-ordinators ensured that everything was organized fantastically and there was heaps of Christmas cheer to spread around with the present exchange, the scrumptious food and most importantly, the delightful company wherein everyone was in high spirits. Additionally, Phang, CEO, Innity

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  • Social media – Hype or Hope?

    December 17, 2010

    Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms and experimenting with various strategies

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