[Webinar Recap] Learn from the Experts: How Are They Adapting to the Current Crisis

In the wake of the global pandemic, businesses are becoming more reliant than ever on their digital strategies. Earlier this week, we had the pleasure of speaking with three industry leaders in Singapore on how they’re adapting their digital marketing strategies to stand out in the digital space.  The discussion touched on new channels and …

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Summit Media is Officially Part of Innity’s Network

With over 31 million unique monthly users, Summit Media is the Philippines’ leading digital lifestyle network. Together with Innity, the digital solutions provider that is present across 12 countries in South East Asia, the partnership will open up opportunities to create more content, extend the reach for brands, and engage with audiences. Innity’s AdNetwork solution, …

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TikTok and Innity Further Extend Partnership to 22 New Countries

Southeast Asia, 6 May 2020 – TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia. With more than 800 million …

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Shoppable Ads Brands Can Explore to Increase Sales

With brick and mortar stores affected during the pandemic, brands need to adapt to the needs of their customers by creating an online shopping experience instead. Given the change of consumer behavior and shopping patterns, retailers will be challenged to adapt to the situation as they transition to ecommerce. Even post-covid, as people fear catching …

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Innity makes going digital simple for SMEs

The digital world has been progressing rapidly throughout the past few years, and more local businesses and Small Medium Enterprises (SMEs) are starting to adopt digitalisation into their businesses. The shift towards technological trends and the advancements in digital infrastructure is so important now, that digitalisation is no longer a luxury for businesses but it …

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Part 2: The Impact of COVID-19 on Publishers in Malaysia

Part 1 of our blog highlighted the transformations and strategies made by some of the publishers in Malaysia. Our part 2 continues with how several other publishers have turned the challenges they’ve faced during COVID-19 into purposeful changes.  1. How has COVID-19 affected your site? Vulcan Post: We had to overhaul our content plan for …

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Part 1: The Impact of COVID-19 on Publishers in Malaysia

With the Movement Restricted Order (MCO) in place, it comes to no surprise that people have turned to the internet for communication and information. With the increasing demand for online content, publishers have naturally been affected as well. To understand more, we e-interviewed several publishers specializing in various topics such as lifestyle, parenting, and finance …

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How brands adapt to the new normal of Influencer Marketing: Key Opinion Consumers (KOCs) & “Homefluencers”

  As the COVID-19 pandemic continues to affect most parts of the world, there is no doubt that many businesses are facing a huge crisis due to the economic downturn. In this new environment, the priorities for many brands have also shifted as their investments in marketing budgets have decreased. Not only that, some brands …

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